Property Lifecycle Marketing Manager

Greystar

Property Lifecycle Marketing Manager at Greystar responsible for marketing execution, process optimization, and stakeholder support. Focuses on property-level marketing updates and ensures accuracy across all channels.

Posted 5/28/2026full-timeRemote • Texas • 🇺🇸 United StatesJunior💰 $80,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Execute and oversee property-level marketing updates across websites, listings, promotions, and digital advertising platforms.
Manage onboarding and offboarding marketing services for new acquisitions, transitions, and dispositions to ensure timely and accurate go-live and removal.
Assist regional marketers with regular audits of property digital presence to ensure accuracy, compliance with brand standards, and alignment with portfolio goals by owning the MAC audit process.
Own and continuously improve standard operating procedures (SOPs) related to property lifecycle marketing activities in partnership with, and with final governance approval and rollout from, Marketing Operations.
Identify inefficiencies, recurring issues, or gaps in execution and recommend scalable process improvements to be evaluated and prioritized through a PLM framework to avoid local solutioning.
Partner with leadership to help define success metrics (e.g., turnaround time, audit accuracy, satisfaction scores) and track performance against them.
Champion standardization efforts across regions to ensure consistent execution while allowing for portfolio-specific needs.
Champion and implement nationally-approved system and process improvements, rules, and upstream fixes.
Serve as a subject-matter resource for property teams on lifecycle-related marketing processes.
Act as a centralized intake point for lifecycle marketing requests, helping triage, prioritize, and route work efficiently.
Collaborate with internal marketing, technology, and vendor partners to ensure updates are implemented accurately and on time.

Requirements

What you’ll need

Bachelor's degree or equivalent experience.
1–3 years of experience in property marketing, digital marketing, or marketing operations preferred.
Ability to manage time effectively to handle multiple projects simultaneously.
Exceptional attention to detail and organizational skills.
Strong written and verbal communication skills.
Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Comfortable with data entry, task tracking, and repetitive accuracy-driven work.
Deep experience and knowledge of Property Management platforms such as Yardi, RealPage, Entrata.
Prefer candidate with experience and knowledge of CRM, Project Management, Ticketing tools platforms such as Salesforce, Wrike, Service Central.
Ability to maintain consistency across a portfolio using established processes and national standards.

Benefits

Comp & perks

Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
Generous Paid Time off.
All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service!
Additional vacation accrued with tenure.
For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
401(k) with Company Match up to 6% of pay after 6 months of service.
Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
Employee Assistance Program.
Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
Charitable giving program and benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

property marketingdigital marketingmarketing operationsdata entrytask trackingprocess improvementsaudit accuracyproject management

Soft Skills

time managementattention to detailorganizational skillswritten communicationverbal communicationability to manage multiple prioritiesability to meet deadlines

Certifications

Bachelor's degree