Grey (YC W22)

SEO Specialist

Grey (YC W22)

full-time

Posted on:

Location Type: Remote

Location: Anywhere in North America

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About the role

  • Perform regular site audits to identify crawl issues, indexation gaps, and Core Web Vitals problems
  • Partner with developers to resolve performance bottlenecks, fix render-blocking scripts, and improve LCP and CLS scores
  • Implement schema markup, canonical tags, and structured data to enhance search visibility
  • Maintain and update sitemaps, robots.txt, and hreflang tags for multilingual targeting
  • Ensure fast, mobile-first page performance across all markets
  • Lead keyword research and clustering for high-intent and long-tail opportunities across markets
  • Support the build-out of programmatic pages (currency converters, exchange rates, guides) with optimized templates and metadata
  • Collaborate with content and design teams to integrate SEO best practices into landing pages and editorial content
  • Identify content gaps and propose new opportunities to increase organic sessions and signups
  • Conduct on-page optimizations, interlinking, and title/meta refinements to improve CTR
  • Manage SEO localization for MENA, SEA, and LATAM, ensuring keywords, metadata, and copy reflect local search intent
  • Work with translators and local partners to validate keyword relevance and translation quality
  • Implement and maintain hreflang configurations for language and region-specific pages
  • Analyze SERPs in target regions to adjust strategies for competitive advantage
  • Support link-building initiatives, outreach campaigns, and digital PR efforts
  • Monitor backlink profiles and disavow toxic links when necessary
  • Identify opportunities for unlinked brand mentions and referral backlinks
  • Contribute to partnerships that improve domain authority and trust signals
  • Track SEO KPIs such as organic sessions, rankings, CTR, and conversion rate
  • Maintain dashboards integrating Google Search Console, GA4, and Ahrefs data
  • Deliver weekly and monthly reports with insights, trends, and next-step recommendations
  • Perform competitor benchmarking to identify gaps and opportunities
  • Collaborate with Product, Engineering, and Design teams on technical SEO implementation
  • Work with the Growth and Paid Media teams to align organic and paid search strategies
  • Partner with Content Marketing for topic ideation, briefs, and optimization
  • Contribute SEO insights to product launches, campaigns, and landing page development

Requirements

  • Bachelor’s degree in Marketing, Communications, Computer Science, or a related field
  • 5+ years of proven SEO experience with measurable success in organic growth, ideally in fintech, tech, or multi-market companies
  • Deep understanding of technical SEO, site architecture, crawling, and Core Web Vitals
  • Hands-on experience improving rankings and driving conversions in multiple regions
  • Proficiency with SEO tools such as Ahrefs, Screaming Frog, SEMrush, Google Search Console, and GA4
  • Experience managing multi-language or multi-country SEO (including hreflang and localization)
  • Strong data interpretation and reporting skills
  • Solid understanding of keyword intent, topic clustering, and programmatic SEO
  • Comfortable collaborating across remote teams in different time zones
  • Excellent communication and project management skills
Benefits
  • Professional development budget for courses, conferences, certifications, and skill enhancement opportunities
  • Paid time off
  • Great people culture
  • Opportunities for career growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOtechnical SEOkeyword researchon-page optimizationschema markupsite architectureCore Web Vitalsprogrammatic SEOdata interpretationlocalization
Soft Skills
communicationproject managementcollaborationdata analysisproblem-solvingleadershipcreativityadaptabilityattention to detailstrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Computer Science