Digital Marketing Analyst – E-commerce

Grendene S/A

Digital Marketing Analyst planning and executing campaigns for a global shoe brand, Grendene. Optimizing performance metrics and proposing integrated marketing strategies within a hybrid work model.

Posted 6/22/2026full-timeFarroupilha • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, execute, and measure digital marketing campaigns with a performance focus: search, display, social ads, programmatic media;
Optimize and monitor campaigns, tracking results and cost planning on a daily basis;
Analyze metrics and KPIs, identifying new media opportunities to align targeting and external communication initiatives for the brands;
Familiarity with media and conversion metrics, primarily Google and Facebook among others (Real-Time Bidding, etc.); familiarity with A/B testing and multichannel CRM strategies; provide technical and operational guidance to the team and other roles in the processes of your area (maintenance and use); propose improvements to processes within your area of responsibility;
Propose integrated strategies that connect the acquisition funnel with internal channel teams and other stakeholders.

Requirements

What you’ll need

Bachelor's degree completed in Advertising, Marketing, Communications, Public Relations, Business Administration, or related fields;
3–6 years of experience in digital media;
Knowledge of or familiarity with tools: Google Ads, Facebook Ads, and retargeting partners;
Experience in e-commerce is a plus;
Initiative, commitment, analytical reasoning, and business acumen.

Benefits

Comp & perks

Work location: Porto Alegre / metropolitan area.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcampaign optimizationA/B testingKPI analysisperformance marketingmultichannel CRM strategiessearch adsdisplay adssocial adsprogrammatic media

Soft Skills

initiativecommitmentanalytical reasoningbusiness acumen