Trade Marketing Analyst, Channel Management

Grendene S/A

Trade Marketing Analyst at Grendene prioritizing brand communication across sales channels and ensuring execution of marketing strategies and visual merchandising.

Posted 6/22/2026full-timeFarroupilha • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Act as the main point of contact between the Brand and sales channels;
Gather needs, opportunities and constraints for each channel;
Ensure alignment between brand directives and commercial demands;
Support relationships with sales representatives and commercial partners;
Serve as focal point for multibrand-related requests;
Participate in planning commercial needs for different channels;
Identify opportunities for activations, product exposure and promotional actions;
Ensure correct implementation of materials and activities at physical and digital touchpoints;
Monitor campaign execution, ensuring adherence to brand strategy and identity;
Request, adapt and oversee production of communication materials for physical and digital POS;
Coordinate distribution and availability of commercial support materials;
Validate trade materials, ensuring visual and messaging coherence;
Design and coordinate training on products, campaigns and launches for commercial teams and partners;
Oversee development of Key Visuals and their adaptations for channels;
Ensure visual projects align with brand strategy and identity;
Contribute to development of installations, activations, window displays, environments and brand experiences;
Prepare and follow creative briefs for trade and visual merchandising projects;
Act as interface between Brand, Content, suppliers and partners involved in visual projects;
Validate proposals and materials from a brand experience perspective;
Oversee implementation of visual projects, ensuring quality of execution and adherence to the approved concept;
Ensure visual consistency across campaigns, communication materials, installations and points of sale;
Ensure smooth communication flow between brand, channels and internal departments;
Provide recommendations to improve the brand experience at touchpoints;
Maintain ongoing interface with commercial areas, franchisees, representatives and sales channels.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising and Propaganda, Business Administration, Communication or related fields;
Channel management and commercial relationship management;
Brand communication applied to the point of sale (POS);
Knowledge of Key Visuals and campaign rollouts;
Basic understanding of Visual Merchandising and brand experience;
Ability to review and validate creative projects;
Supplier management and materials production;
Project management skills;
Microsoft Office proficiency;
Experience with franchises, multi-brand accounts or retail is a plus.

Benefits

Comp & perks

Work model: hybrid

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

channel managementcommercial relationship managementbrand communicationKey Visualscampaign rolloutsVisual Merchandisingsupplier managementmaterials productionproject managementMicrosoft Office

Soft Skills

communicationrelationship managementorganizational skillscreative project validationrecommendation skills

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Advertising and PropagandaBachelor’s degree in Business AdministrationBachelor’s degree in Communication