Product Marketing

• Lead GTM planning for new product launches, feature enhancements, and key initiatives — defining target markets, positioning, and messaging that drive awareness, adoption, and revenue.
• Collaborate with Demand Generation and Campaign Management to translate GTM priorities into integrated marketing programs that build pipeline and accelerate growth.
• Partner with Sales and Customer Success to ensure readiness and alignment ahead of launches — equipping teams with the right tools, competitive intelligence, and messaging to drive results.
• Define success metrics for each launch and measure impact across adoption, pipeline, and revenue contribution.
• Engage early in planning cycles with Content Strategy and Digital Marketing to ensure GTM strategy informs creative direction, content priorities, and audience targeting.
• Own the development of core messaging frameworks, value propositions, and differentiators for Greenshades’ products and solutions.
• Partner with Content Strategy to ensure all external content (web, campaigns, thought leadership) reflects consistent positioning while maintaining the brand’s voice and tone.
• Continuously evolve Greenshades’ market narrative based on customer insights, competitive trends, and emerging industry shifts.
• Develop and maintain sales enablement materials — pitch decks, playbooks, battlecards, objection handling guides, and ROI calculators.
• Collaborate with Sales Leadership to train teams on positioning, competitive differentiation, and value-based selling.
• Partner with Revenue Operations and Sales Enablement to track asset utilization, win/loss outcomes, and content engagement to inform ongoing enablement improvement.
• Lead competitive and market intelligence to identify trends, new entrants, and customer challenges that shape marketing and product strategy.

Director of Product Marketing

Senior Product Marketing Manager

Product Marketing Manager

GTM Enablement Partner

Senior Director of Product Marketing