Marketing and Communications Manager
GreenPowerMonitor, a DNV company
full-time
Posted on:
Location Type: Hybrid
Location: Houston • Pennsylvania • Texas • United States
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About the role
- Develop and execute marketing and communications plans aligned with business objectives and marketing priorities to enhance reach, reputation, relationships, and revenue
- Collaborate with product, sales, and regional marketing teams to ensure marketing strategies align with business goals and customer needs
- Design targeted marketing campaigns to acquire new customers and build repeat business
- Create compelling content, including thought leadership, case studies, customer testimonials, and technical marketing materials that resonate with pipeline operators
- Drive demand generation through multi-channel strategies including SEO, social media, PR, and paid advertising
- Test and adopt emerging marketing technologies to gain a competitive advantage and exceed performance targets
- Own the digital customer journey, ensuring a frictionless customer experience across all touchpoints of an omnichannel customer buying journey
- Demonstrate ROI through performance tracking and optimization
Requirements
- Bachelor’s Degree in Marketing, Business, or a related field
- Five or more years of experience in marketing roles in global organizations, preferably within the software industry
- Proven track record of developing and executing integrated marketing campaigns that drive awareness and lead generation
- Experience developing personas and value propositions for complex solutions and translating them into compelling messaging
- Strong understanding of customer journeys from awareness to loyalty
- Excellent communication and interpersonal skills with the ability to build relationships and collaborate effectively with diverse stakeholders
- Strong written and verbal English communication skills
- We conduct pre-employment drug and background screening
- Proficiency in marketing tools such as Salesforce CRM, marketing automation platforms, and Google Analytics (preferred)
- Experience with the oil & gas industry (preferred)
Benefits
- Generous paid time off (vacation, sick days, company holidays, personal days)
- Multiple Medical and Dental benefit plans to choose from, Vision benefits
- Spending accounts – FSA, Dependent Care, Commuter Benefits, company-seeded HSA
- Employer-paid, therapist-led, virtual care services through Talkspace
- 401(k) with company match
- Company provided life insurance, short-term, and long-term disability benefits
- Education reimbursement program
- Flexible work schedule with hybrid opportunities
- Charitable Matched Giving and Volunteer Rewards through our Impact Program
- Volunteer time off (VTO) paid by the company
- Career advancement opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategydemand generationSEOcontent creationcampaign developmentperformance trackingcustomer journey mappinglead generationvalue proposition developmentpersona development
Soft Skills
communication skillsinterpersonal skillscollaborationrelationship buildingteamworkproblem-solvingcreativityadaptabilityanalytical thinkingstrategic thinking
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business