Performance Marketing Manager – Creative Optimization
Rocket Mortgage
Director, Digital Performance Marketing
Greenlight
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $205,000 per year
Job Level
Lead
About the role
- Overseeing Greenlight’s 8 figure annual digital Marketing program on Search, Social, UAC, Demand Gen, App Campaigns, Display, New Channels.
- Leading and developing a team of three channel managers.
- Driving impact by owning new customer growth for your channels, and the necessary roadmaps internally and cross-functionally to drive results. Your team will bring game-changing initiatives to the table, then execute.
- You’ll own volume and efficiency forecasting and goals for the growth team, then act as a force multiplier as the team drives towards those goals daily. Developing and refining process for your team internally and cross-functionally to reduce friction and efficiently deliver results.
- Leading cross-functionally to optimize your acquisition funnels and build new features that drive LTV and CAC wins.
- Driving strategic partnerships with external advertising vendors (e.g. Google, Facebook, etc.) to test new growth products and advertising tools.
Requirements
- 7+ years’ experience in digital performance marketing (preferably managing paid social and/or paid search), with experience managing large performance marketing budgets towards efficiency/CAC goals.
- A sense of comfort in data, and exceptional analytical/critical thinking skills with proven ability to leverage data to drive measurable impact on your goals.
- An extreme ownership mindset. You proactively own your team’s goals, learn from failure and success, and constantly improve. You thrive leading a team towards real outcomes with a “get it done” mentality.
- 4+ years managing, up-leveling, and growing a team of marketing managers.
- Exceptional interpersonal and communication skills (written and verbal), with proven ability to influence senior cross-functional partners.
- Experience optimizing ad funnels from impression all the way through monetization.
- Experience owning growth forecasting and reporting to senior management.
- Experience with both web and app campaigns, and the necessary tech stack.
