Performance Marketing

• Overseeing Greenlight’s 8 figure annual digital Marketing program on Search, Social, UAC, Demand Gen, App Campaigns, Display, New Channels.
• Leading and developing a team of three channel managers.
• Driving impact by owning new customer growth for your channels, and the necessary roadmaps internally and cross-functionally to drive results. Your team will bring game-changing initiatives to the table, then execute.
• You’ll own volume and efficiency forecasting and goals for the growth team, then act as a force multiplier as the team drives towards those goals daily. Developing and refining process for your team internally and cross-functionally to reduce friction and efficiently deliver results.
• Leading cross-functionally to optimize your acquisition funnels and build new features that drive LTV and CAC wins.
• Driving strategic partnerships with external advertising vendors (e.g. Google, Facebook, etc.) to test new growth products and advertising tools.

Director, Digital Performance Marketing

Paid Social Specialist

SMB Campaign Manager

Enterprise Campaign Manager

Senior Paid Social Specialist

Demand Generation Manager