Marketing Lead

Greenhouse Software

Marketing Lead responsible for ensuring Paloma is the first choice for families seeking NHS autism and ADHD care. Launching private offerings and developing marketing strategy with the CEO.

Posted 4/27/2026full-timeLondon • 🇬🇧 United KingdomSenior💰 £75,000 per yearWebsite

About the role

Key responsibilities & impact

Ensuring that Paloma is the first choice for families and GPs seeking NHS autism and ADHD care.
Launching our private offerings to support families when NHS funding is not available.
Help develop our marketing strategy with our CEO.
Own and improve our brand design, experience and messaging.
Line manage and mentor our Marketing Manager, and drive team performance by embedding working practices that optimise pace, quality, and stakeholder visibility.
Seek to understand and champion family, children and GP needs, partnering with our product team.
Continuously improve our marketing assets, including our website, social media and other awareness channels.
Create, measure and improve non-paid and paid campaigns that grow awareness and drive sign-ups with our CAC targets.
Define and ensure delivery of our marketing KPIs.

Requirements

What you’ll need

2+ years of managing and mentoring a marketing team.
At least 4 years of experience delivering B2C campaigns, with experience across both non-paid (community building) and paid (Meta, Google and now AI search) channels.
Evidence of delivering results in a scale-up or rapid-growth environment.
Experience in healthcare marketing, ideally in private/self-pay (desirable).
Knowledge of the healthcare marketing regulatory requirements (desirable).

Benefits

Comp & perks

Salary of £75,000 per year, with some flexibility based on experience.
Annual salary reviews, ensuring they are competitive
5% employer pension contribution
Equity compensation through Share Options in Paloma Health
Private Medical Insurance
Employee Assistance Programme
Home Office Equipment Allowance
37 days of annual leave, including your birthday off plus optional days
Option to buy an additional 5 days per year
Protected time and budget for team connection, learning, and community-building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2C campaignsnon-paid campaignspaid campaignsmarketing KPIsbrand designmarketing strategycampaign measurementcommunity buildingdigital marketing

Soft Skills

team managementmentoringperformance optimizationstakeholder visibilitycommunicationcollaborationproblem-solving