Product Marketing Manager
Greenhouse Software
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $150,000 per year
Job Level
Mid-LevelSenior
About the role
- Own voice-of-customer insights, market segmentation, positioning, messaging, launch strategy, customer communications, and ongoing growth initiatives.
- Collaborate closely with Product, Sales, Customer Success, Demand Gen, and GTM Enablement to craft compelling value stories.
- Lead VoC programs through interviews, surveys, advisory boards, and shadowing sessions.
- Translate insights from clinicians, operations leaders, executives, and payers into product needs, messaging, and GTM strategy.
- Drive complete end-to-end launch planning for new products, features, and market expansions.
- Develop clear and differentiated positioning, messaging frameworks, and value propositions for each segment and persona.
- Track adoption and engagement metrics and optimize messaging accordingly.
- Build and manage a central repository of proof points: ROI metrics, case studies, benchmarks, customer quotes, and success stories.
- Partner with Demand Gen, Sales, and Growth teams to accelerate penetration into SUD, addiction treatment, and post-acute segments.
Requirements
- 5–7 years of Product Marketing experience (B2B SaaS or health-tech strongly preferred).
- Experience with GTM strategy, messaging frameworks, persona development, VoC research, and product launches.
- Proven ability to support growth and adoption in emerging or underpenetrated markets.
- Exceptional written and verbal communication skills, with the ability to distill complexity into clear, compelling narratives.
- Analytical mindset with experience defining, measuring, and reporting PMM KPIs.
- Comfort operating in a fast-paced, high-growth environment with evolving requirements.
- Strong cross-functional collaboration skills.
- Passion for behavioral health or healthcare innovation.
Benefits
- Generous health benefits
- 401(k) plans matched to 4%
- Flexible PTO
- Additional mental health days off
- Fully remote work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product MarketingGTM strategymessaging frameworkspersona developmentVoC researchproduct launchesadoption metricsengagement metricsanalytical mindsetPMM KPIs
Soft skills
written communicationverbal communicationcross-functional collaborationability to distill complexitypassion for behavioral healthpassion for healthcare innovation