Operations

• Design and manage comprehensive marketing dashboards and reports to monitor KPIs such as ROI, customer acquisition cost (CAC), lead conversion, pipeline contribution, and campaign performance.
• Provide actionable insights through in-depth analysis of campaign performance, identifying trends, areas of improvement, and opportunities for growth.
• Support leadership with regular reporting and strategic insights to guide marketing investments and decisions.
• Own and optimize the marketing technology stack (e.g., Salesforce, Hubspot, marketing automation tools, attribution platforms, data visualization tools).
• Ensure data integration between marketing systems and other business platforms (e.g., Salesforce, HubSpot, Google Analytics, LinkedIn).
• Evaluate and recommend new tools and technologies that will enhance marketing effectiveness and operational efficiency.
• Lead the development, implementation, and optimization of marketing processes and workflows to drive efficiency across the marketing function, including account-based experience (ABX).
• Partner with cross-functional teams (Sales, Finance, Product, and Customer Success) to ensure seamless execution of marketing initiatives.
• Implement automation strategies to streamline marketing operations and campaign execution.
• Oversee marketing budget allocation, forecasting, and expense tracking.
• Collaborate with finance to ensure accurate reporting of marketing spend, including return on investment (ROI) analysis.
• Drive process improvements related to budget planning, tracking, and reporting.
• Oversee lead scoring, routing, and data hygiene processes in coordination with Sales Operations.
• Ensure the marketing database is accurate, up to date, and effectively segmented for targeting and nurturing efforts.
• Drive strategies for improving lead quality and conversion through analytics and collaboration with demand generation teams.
• Provide training and support to the marketing team on data literacy, reporting, and best practices in using marketing tools.
• Foster a data-driven culture within the marketing organization.

Senior Marketing Analytics & Operations Manager

Sales Compensation & Operations Consultant

Global Director – Grid Services Operations

Global Director – Grid Services Operations

Operations Analyst

Operations Specialist