TikTok Shop Specialist – eCommerce, Influencer Marketing
BAD Marketing
Flash
eCommerce Manager
Green Thumb Industries (GTI)
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $110,000 per year
Job Level
Mid-LevelSenior
Tech Stack
DrupalMagento
About the role
- Oversee visual site merchandising and content strategy for the Rise online store (risecannabis.com)
- Develop site merchandising strategies across Desktop and Mobile and execute tactical website merchandising plans to meet revenue and profitability goals
- Responsible for site functionality including navigation, hierarchy, search and browse, and new product onboarding online
- Identify key trend forecasts and define the story-telling roadmap using taxonomy and search to enhance the customer journey
- Utilize reporting data and analytics to identify opportunities, create actionable merchandising plans, and lead weekly analytics reviews
- Recommend site enhancements for Homepage, PLPs, PDPs and prioritize technical support with manager
- Create roadmaps for site functionality improvements in partnership with design and IT teams
- Identify A/B testing opportunities, vet test viability with manager, establish hypotheses & KPIs, and oversee test setup and execution
- Test and optimize landing page strategies by channel/market and ensure cohesive shopping experience across touchpoints
- Manage creative development for seasonal refreshes across site placements, providing business input and feedback
- Partner with Product Merchandising/Buying to translate product goals onsite (placement, sort order, etc.)
- Monitor site health and performance via metrics and dashboards and provide strategic insights to stakeholders
- Partner with CRM on email, social, and paid marketing calendars and glean insights from past campaign performance
- Support other efforts/initiatives as needed
- Report to Sr Director, Digital Customer Experience and reside on the eCommerce team as part of the Revenue Organization
- If applicable, manage direct report providing feedback, training and support
Requirements
- 6+ years of experience in site merchandising or ecommerce for a retail or consumer products brand
- A super strategic thinker who understands consumer behavior, values the customer experience, and uses data and insights to support complex problem solving
- Analytical and process-oriented, comfortable making data-driven decisions
- Operationally minded and able to identify areas of opportunity and improvement
- Comfortable leading cross-functional teams and project-managing new initiatives
- Understanding of and experience with A/B testing fundamentals and implementation
- Experience with leading ecommerce platforms and tools (e.g., Salesforce Commerce, Websphere Commerce, Magento, Drupal, Frontastic, etc.)
- Advanced knowledge of Google Analytics and/or comparable analytics platforms
- Ability/interest in analyzing metrics/KPIs and transforming into online stories
- Must possess superior verbal and written communication skills, and be a strong team player
- Must be energetic, highly motivated, a self-starter with the ability to multi-task
- Knowledge of and/or experience with the Cannabis industry is a plus
- Bachelor’s degree in business or related field preferred
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver’s license
- Must be a minimum of 21 years of age
Benefits
- The pay range is competitive and based on experience, qualifications, and/or location of the role.
- Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
- #LI-REMOTE
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
site merchandisingecommerceA/B testingdata analysisGoogle Analyticsreporting datamerchandising planscustomer journeysite functionalitytaxonomies
Soft skills
strategic thinkingproblem solvinganalytical skillsoperational mindsetcross-functional leadershipcommunication skillsteam playerself-startermulti-taskingcreativity
Certifications
Bachelor’s degree in businessvalid driver’s license
