Green Thumb Industries (GTI)

eCommerce Merchandising Manager

Green Thumb Industries (GTI)

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $110,000 - $140,000 per year

Job Level

Mid-LevelSenior

Tech Stack

DrupalMagento

About the role

  • Develop site merchandising strategies across Desktop and Mobile sites; oversee successful execution of all tactical website merchandising plans that will help meet and/or exceed company revenue and profitability goals.
  • Responsible for site functionality including navigation, hierarchy, search and browse, new product on-boarding online.
  • Identify key trend forecasts, define the story-telling roadmap, and use key functionalities like taxonomy and search to enhance the customer journey on our site, telling a cohesive story to win customers’ hearts and minds.
  • Utilize reporting data and analytics to identify opportunities that improve category and market performance and optimize the customer journey. Create actionable site merchandising plans or make in-season adjustments to drive growth; lead weekly analytics reviews.
  • Make recommendations for site enhancements across Homepage, PLPs, PDPs, etc. to improve the customer experience throughout their onsite journey; work with manager to prioritize when technical support is required.
  • Use data and impact analyses to create roadmaps for site functionality improvements, in partnership with our design and IT teams
  • Identify AB Testing opportunities based on analysis of site data to drive innovation and optimization across the site; work with Manager to vet test viability and establish hypotheses & KPIs; oversee successful setup and execution of all AB Tests.
  • Use site metrics to identify landing page patterns and opportunities; test and optimize landing page strategies by channel and/or market; and ensure a cohesive shopping experience across all touchpoints to drive conversions and revenue.
  • Manage the creative development process for seasonal refreshes across various site placements (Homepage, PLPs, PDPs, etc.) providing business inputs and feedback to align with business goals.
  • Partner with Product Merchandising/Buying to ensure that product goals and benefits for new products are being translated onsite (site placement, product sort order, etc.) in a way that is consistent with their strategies and value propositions.
  • Monitor site health and performance through analytics and key metrics – You’ll oversee the development of site metrics and dashboards to monitor site health, providing strategic insights to internal stakeholders to influence the overall direction for the site.
  • Partner with our CRM team members on email, social, and paid marketing calendars, gleaning insights from past campaign performance
  • Support other efforts/initiatives as needed
  • Manage a team of 3-5 direct reports, providing ongoing feedback, training and support.

Requirements

  • 6+ years of experience in site merchandising or ecommerce for a retail or consumer products brand
  • Proven people management experience, leading a team of Specialist or Associate level employees who are eager for career advancement
  • A super strategic thinker who understands consumer behavior, values the customer experience, and uses data and insights to support complex problem solving
  • Analytical and process-oriented, comfortable making data-driven decisions
  • Operationally minded and able to identify areas of opportunity and improvement
  • Comfortable leading cross-functional teams and project-managing new initiatives
  • Understanding of and experience with A/B testing fundamentals and implementation
  • Experience with leading ecommerce platforms and tools (e.g., Salesforce Commerce, Websphere Commerce, Magento, Drupal, Frontastic, etc.)
  • Ability/interest in analyzing metrics/KPIs and transforming into online stories
  • Must possess superior verbal and written communication skills, and be a strong team player
  • Must be energetic, highly motivated, a self-starter with the ability to multi-task
  • Knowledge of and/or experience with the Cannabis industry is a plus
  • Bachelor’s degree in business or related field preferred
Benefits
  • The pay range is competitive and based on experience, qualifications, and/or location of the role.
  • Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
site merchandisingecommerceA/B testingdata analysiscustomer journey optimizationsite functionality improvementcategory performance optimizationreporting data utilizationcreative development processproduct sort order management
Soft skills
people managementstrategic thinkingdata-driven decision makingcross-functional team leadershipproject managementcommunication skillsproblem solvingoperational mindsetmulti-taskingteam collaboration