Green Street

Lead Generation Executive

Green Street

full-time

Posted on:

Location Type: Hybrid

Location: Sofia • Bulgaria

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Salary

💰 €23,900 per year

Job Level

Senior

About the role

  • Conduct structured research to identify potential attendees and buyers across LPs, GPs, developers, lenders, advisors, and service providers.
  • Map organisational structures to identify relevant decision-makers by role, seniority, geography, sector focus, and investment strategy.
  • Build, maintain, and continuously refine robust datasets aligned to each event’s thematic focus and commercial objectives.
  • Qualify leads based on relevance, seniority, likelihood to attend, and revenue-generating potential.
  • Track and manage data hygiene, including bounced contacts, opt-outs, and changing market intelligence.
  • Provide targeted, segmented lead lists to Audience Development and Sales teams to support invitation strategy and delegate sales.
  • Collaborate with Compliance and Legal to ensure all data usage aligns with GDPR, consent frameworks, and internal data governance policies.
  • Work closely with Marketing Operations to ensure data is accurately segmented, tagged, and uploaded across CRM and marketing platforms.
  • Execute digital marketing activity to support conference and awards promotion across owned channels.
  • Organic social media posting, including: Event awareness and registration messaging, Session, agenda, and topic highlights, Speaker, sponsor, and judge announcements, Countdown and reminder posts aligned to key milestones.
  • Update event website pages, including: Event overviews and value propositions, Target audience definitions and attendee breakdowns, High-level themes, topics, and sector coverage, Speaker, sponsor, and partner visibility.
  • Support with email marketing, including: Event launch and awareness emails, Session, speaker, sponsor, and judge promotion, Targeted communications to priority audience segments.
  • Work with internal stakeholders to ensure digital content reflects the right audience focus, messaging, and commercial priorities.
  • Use data insights to inform marketing targeting, messaging, and channel prioritisation.

Requirements

  • Experience in data research, lead generation, market intelligence, or audience development, ideally within events or B2B environments.
  • Demonstrated exposure to digital marketing channels, including websites, email marketing, and organic social media.
  • Strong analytical mindset with excellent attention to detail and data accuracy.
  • Ability to understand complex market ecosystems, including LP/GP structures, project finance, and the infrastructure value chain.
  • Highly organised with the ability to deliver high volumes of research and marketing activity under tight deadlines.
  • Clear communicator with the ability to translate data into actionable insights for sales and marketing teams.
  • Experience within financial services, infrastructure, private markets, energy, or investment-related sectors preferred.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data researchlead generationmarket intelligenceaudience developmentdigital marketingemail marketingorganic social mediadata hygieneCRMdata segmentation
Soft Skills
analytical mindsetattention to detailorganisational skillscommunication skillsability to work under tight deadlinescollaborationdata-driven decision makingactionable insights