Head of Marketing, Inbound Sales

GREEN SHIRTS

Head of Marketing & Inbound Sales für GREEN SHIRTS, Anbieter nachhaltiger B2B-Textilien und Merchandisinglösungen. Aufbau von Kampagnen, CRM-Prozessen, Leadgenerierung und skalierbaren Marketing- und Vertriebsstrukturen in München oder Wien.

Posted 8/15/2026full-timeMunich • 🇩🇪 GermanyLead💰 €50,000 - €70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Marketing, Inbound Sales, and CRM optimization, with a strong focus on developing targeted campaigns and enhancing customer relationships. Proficient in utilizing AI and automation tools to streamline marketing processes and improve operational efficiency.

Highest-signal resume keywords

B2B MarketingCRM OptimizationCampaign DevelopmentAI AutomationTeam Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisSEOSEAContent DevelopmentLead NurturingConversion OptimizationBudget ManagementProject ResponsibilityMetrics HandlingDigital Tools

Soft Skills

Entrepreneurial MindsetHands-On MentalityStructured PrioritizationCreative Problem SolvingEffective Communication

Tools & Technologies

PipedriveN8nMakeCRM SystemsMarketing Automation Tools

Certifications & Qualifications

B-Corp Certification

Industry Keywords

SustainabilityGrowth StrategyCustomer JourneyBrand PositioningRebranding

About the role

Key responsibilities & impact

Build marketing and inbound sales
Analyze customer, proposal and CRM data and develop B2B target groups, personas and ideal customer profiles
Derive target-group-specific campaigns and implement them operationally
Build and further develop LinkedIn and B2B Instagram
Develop content, newsletter, landing page, lead-nurturing and existing-customer campaigns
Optimize Pipedrive, CRM touchpoints, segmentations and automated communication flows
Further develop the process from first contact to qualified sales opportunity and long-term customer relationship
Coordinate SEO, SEA and geo-targeting or AI Search with internal and external specialists
Independently develop briefs, landing pages, tests, analyses and concrete optimization measures
Contribute UX/UI expertise for B2B platforms, the customer journey and conversion optimization
Contribute to rebranding, brand positioning and consistent communication across all touchpoints
Automate content and marketing processes using AI, n8n, Make or comparable tools
Develop environmental and impact reporting as well as co-branding partnerships and support a possible B-Corp certification
Contribute to growth strategy, annual planning and prioritization of key projects
Work with marketing budgets, forecasts and marketing and sales KPIs
Help develop clear responsibilities, efficient work structures and pragmatic decision-making processes
Support and prospectively coordinate employees, freelancers and external partners
Resolve operational bottlenecks and take on important tasks beyond a narrowly defined marketing scope
Represent GREEN SHIRTS to customers, partners and collaborators
Support the further development of the location in the Munich or Vienna region

Requirements

What you’ll need

Several years of professional experience in B2B marketing, inbound sales, CRM or growth
Ideally experience in a startup, SME, hands-on agency or a growing organization
Experience with budget, results or decision-making responsibility
Entrepreneurial mindset and interest in cross-departmental company development
Strong hands-on mentality and the ability to create solutions, campaigns, analyses or processes independently
Ability to prioritize different topics and advance them in a structured manner
Experience with team coordination, project responsibility or building new structures
Confident handling of metrics, spreadsheets, CRM systems and digital tools
Interest in AI, automation and modern marketing technologies
Ability to combine strategy, analysis, creativity and operational execution
Very good German skills and good English skills
Passion for sustainability and long-term company building

Benefits

Comp & perks

A key role in GREEN SHIRTS' continued growth
Direct collaboration with shareholders and executive management
Plenty of creative freedom and short decision-making paths
Opportunity to largely build and shape marketing and inbound sales from scratch
Development potential toward team leadership and broader company responsibilities
With long-term fit, equity, partnership or management opportunities
Flexible working models with remote work and regular on-site collaboration
A motivated, international team with modern digital tools
The chance to actively shape a sustainable company
Possible bonus and long-term equity participation