GREATERGOOD

Senior Manager, Paid Media

GREATERGOOD

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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Salary

💰 $65,000 - $75,000 per year

Job Level

Senior

About the role

  • Create, manage, bid, and optimize Meta and TikTok ads
  • Work with Director, Paid Media and agencies to plan and review programmatic ads
  • Work with Director, Paid Media and agencies to plan and review SEM ads
  • Monitor ads performance and make recommendations on audiences, copy and marketing angles, and images
  • Help create and implement A/B tests
  • Work with Director of Marketing Operations to build Hubspot reports/dashboards and validate data to ensure we’re meeting ad KPIs and revenue goals
  • Help expand our ads program to other channels to diversify revenue streams, such as CTV, podcast/radio, Reddit ads, etc
  • Review and approve copy and ads as needed
  • Other duties as assigned

Requirements

  • 3 to 5 years of relevant experience
  • Bachelor’s degree or relevant experience
  • Experience buying media and optimizing bids/budgets
  • Proficiency with Meta and TikTok Ads Manager
  • Proficiency with Google Ads Manager
  • Strong copywriting skills with an understanding of donor behavior and motivations
  • Proficiency in Microsoft Office (specifically Word, Excel and PowerPoint)
  • Proficiency in reporting platforms, including Google Analytics. Meta Ads, and Google Ads reporting tools
  • Experience with programmatic trading desks a plus
  • Experience with Asana a plus
  • Experience with Hubspot a plus
  • Previous experience working in the nonprofit sector preferred
  • Commitment to the mission of Greater Good Charities.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
media buyingbid optimizationA/B testingcopywritingprogrammatic advertisingreportingdata validationad performance monitoringaudience targetingbudget management
Soft Skills
communicationcollaborationanalytical thinkingproblem-solvingattention to detail