Associate Marketing Manager – Literacy
Great Minds
full-time
Posted on:
Location Type: Remote
Location: District of Columbia • United States
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Salary
💰 $62,000 - $70,000 per year
About the role
- Act as a product brand champion across the business, centering all marketing and product implementation materials around core messaging, benefits, and customer-driven needs.
- Supporting and executing marketing plans with a results-driven mentality
- Writing, editing, and distributing marketing materials, including internal communications, promotional emails, sales collateral, blogs, social content, and sales training materials.
- In partnership with cross-functional teams, coordinating or writing relevant, high-quality marketing content that aligns to strategic campaign objectives.
- Executing on retention and renewal marketing efforts such as newsletters and product update communications.
- Assisting in the organization, execution, and promotion of webinars, events, and conferences. Attend, as needed, to facilitate their success.
- Monitoring and assessing market and competitive trends to inform product positioning and competitive intelligence tools.
- Support market and customer research efforts that drive product solutioning, product messaging, and the development of collateral needs along the customer journey.
- Supporting website content management, monitoring and adjusting content according to inbound marketing performance.
- Maintaining the internal library of marketing and sales enablement materials.
- Providing administrative support to the literacy product marketing team.
- Managing the creation of saleable packages and sampling build of materials.
- Managing external agencies and vendors to execute marketing initiatives when needed.
Requirements
- 3+ years of professional experience in marketing
- Experience in PK-12 education, EdTech, and/or education publishing is preferred
- Strong writing and editing skills are essential
- Fastidious attention to detail
- Ability to work in a fast-paced, deadline-driven, collaborative climate
- Strong team player, able to harmoniously work within a group and/or other departments
- Self-starter, able to prioritize and balance multiple projects
- Ability to apply data-driven business acumen to decision-making
- Bachelor’s degree in Marketing, Communications, Business or relevant field
Benefits
- Health insurance
- Retirement plans
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
writingeditingmarketing planscontent managementcustomer researchdata-driven decision makingsales collateral creationevent promotioncompetitive analysisproduct messaging
Soft skills
attention to detailcollaborationteam playerself-starterproject prioritizationdeadline managementcommunicationorganizational skillsresults-driven mentalityadaptability