Senior Programmatic Media Buyer

Gray Media

Sr. Programmatic Media Buyer leveraging expertise to manage DSP campaigns and budgets.

Posted 5/19/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $60,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results
Manage budgets, and bid strategies to maximize performance
Provide internal and client-facing insights on digital campaign performance and reporting
Extensive Knowledge of campaign builds in The Trade Desk and other DSPs, using effective media buying strategies and overseeing the day-to-day execution and optimizations
Drive new ideas and execution to improve the performance of campaigns, including account structure, bidding strategy, ad format, and audience targeting
Ensure campaigns' KPIs are met and within budget requirements, tracking costs and ROI
Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities
Displays excellent communication and can prioritize tasks in a high-volume environment.
Ability to both pace and optimize on a daily basis
Helps team members with troubleshooting and communication
Other Duties as assigned

Requirements

What you’ll need

3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel, and gaming
The Trade Desk Edge Academy is preferred, along with experience in Koaki
Demonstrated ability to create analyses that move beyond an explanation of "What happened" to "why it happened" and then to "what should be done".
Excel power user (pivot tables, vlookup, index match, charts, etc
Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
Team Player
Thieves in a high-volume, fast-paced environment
Ability to meet multiple deadlines in a deadline-driven environment

Benefits

Comp & perks

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingcampaign managementmedia buying strategiesbudget managementKPI trackingdata analysisaudience targetingoptimizationreportingpixel creation

Soft Skills

communicationtask prioritizationtroubleshootingteam collaborationadaptabilitydeadline managementcreativityanalytical thinkingproblem-solvingtime management

Certifications

The Trade Desk Edge Academy