Senior Director – Digital Campaign Operations

Gray Media

Senior Director, Digital Campaign Operations leading digital media execution teams across various platforms. Developing strategies for campaign optimization and overseeing operational efficiency at Gray Digital Media.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $160,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and oversee Gray Digital Media’s campaign operations teams across Programmatic, Paid Search, Paid Social, Streaming TV, and Managed Platform operations
Develop scalable workflows, operational processes, and execution strategies to improve campaign performance, efficiency, and client results
Establish operational standards, quality assurance procedures, and best practices across campaign fulfillment teams
Partner with Sales, Operations, Product, and Leadership teams to align operational strategy with revenue growth initiatives
Oversee media buying strategy and execution across DSPs, search, and social platforms, and manage digital products
Monitor campaign pacing, optimization strategies, performance metrics, and operational KPIs to ensure campaign success
Build and maintain strong relationships with media vendors, platform partners, and technology providers
Evaluate and implement new operational tools, platform capabilities, and workflow improvements to enhance campaign execution and scalability
Lead, mentor, and develop high-performing campaign operations and media execution teams
Assist in training initiatives, operational documentation, and process improvements across departments
Foster a collaborative, solutions-oriented environment focused on operational excellence and client success
Provide leadership during high-volume campaign periods while maintaining execution quality and operational efficiency

Requirements

What you’ll need

5+ years of experience in digital media, campaign operations, programmatic buying, paid media, or advertising operations
3+ years of leadership experience managing digital media or campaign execution teams
Strong expertise across Programmatic, Streaming TV/CTV, Paid Search, Paid Social, Display, Video, Audio, Native, and Omnichannel advertising
Deep working knowledge of DSPs, media buying platforms, and digital advertising ecosystems
Proven ability to build operational workflows, improve processes, and manage vendor relationships
Strong analytical, organizational, communication, and leadership skills within a fast-paced environment
Experience with campaign tracking, analytics, attribution, pixel implementation, and performance reporting preferred
Ability to manage multiple priorities while driving operational excellence and team performance

Benefits

Comp & perks

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital mediacampaign operationsprogrammatic buyingpaid mediaadvertising operationsmedia buying strategycampaign trackinganalyticsattributionpixel implementation

Soft Skills

leadershipanalytical skillsorganizational skillscommunication skillscollaborativesolutions-orientedmentoringprocess improvementrelationship buildingoperational excellence