Senior Digital Sales Executive – KSLA, GDM

Gray Media

Senior Digital Sales Executive at Gray Media, leading outbound digital sales efforts. Focus on achieving a $2.5M annual quota with integrated advertising solutions.

Posted 4/13/2026full-timeRemote • Louisiana • 🇺🇸 United StatesSenior💰 $80,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics
Sell integrated digital advertising solutions (as appropriate): - Paid search / SEM, paid social, programmatic/OTT/CTV, display/video, YouTube, retargeting - SEO/local search, website/landing page strategy, analytics/measurement, conversion optimization - Audience strategy, creative approach, and performance reporting
Develop multi-product proposals tied to business outcomes (leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, etc.)
Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts
Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
Expand existing accounts through performance reviews, upsells, cross-sells, and renewals

Requirements

What you’ll need

Proven success selling digital advertising solutions with meaningful quota responsibility
Demonstrated ability to generate net-new business (outbound prospecting and account targeting)
Experience running discovery and selling to outcomes (not just impressions/clicks)
Comfortable selling across stakeholders (Owner/GM, Marketing Director, CFO/Finance, Operations, etc.)
Strong presentation, proposal, and negotiation skills
High comfort with CRM rigor, pipeline management, and forecasting
Willingness to travel quarterly for in-market/home-market leadership visits
Experience with multi-channel performance programs (SEM + paid social + programmatic/CTV + measurement)
Track record selling to mid-market and enterprise accounts
Familiarity with modern measurement approaches (conversion APIs, offline conversions, attribution basics)
Strong understanding of creative performance drivers and testing

Benefits

Comp & perks

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital advertising solutionspaid searchSEMpaid socialprogrammaticCTVSEOanalyticsconversion optimizationaudience strategy

Soft Skills

presentation skillsproposal skillsnegotiation skillsoutbound prospectingaccount targetingstakeholder engagementpipeline managementforecastingbusiness outcome sellingperformance reviews