Local Research Analyst
Gray Media
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois, North Carolina, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $145,000 - $185,000 per year
Job Level
SeniorLead
About the role
- Initiate, create and present local and national research projects for all areas of the Gray Media portfolio.
- Design and execute primary research (surveys, focus groups, audience panels) to test messaging, programming concepts, and creative effectiveness across platforms.
- Create clear and effective research presentations that are digestible for both the most and least experienced team members.
- Provide quick-turn analysis for pitches, sweeps, breaking news, or programming changes and present findings dynamically to teams at all levels.
- Support fellow team members at all times, ranging from quality control to data analysis to creating presentations under short deadlines.
Requirements
- 10+ years of experience in market/audience research, digital analytics, or media research — experience with local media or broadcast is a plus.
- Strong spreadsheet skills (Excel/Google Sheets) including pivot tables, lookups, and data cleaning.
- Thorough PowerPoint skills are a must.
- Clear communicator and confident presenter who can explain insights to sales, programming, and executive stakeholders.
- Comfortable working under tight deadlines and managing multiple priorities with attention to detail.
- Requires the ability to innovate ideas, concepts and methodologies.
- Must be exceptionally responsive to the large number of questions, emails and requests that will come regularly in this position.
Benefits
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchaudience researchdigital analyticsdata analysisdata cleaningpivot tableslookupspresentation skillsresearch methodologiescreative effectiveness
Soft skills
clear communicatorconfident presenterattention to detailability to innovatetime managementteam supportadaptabilityresponsivenesscollaborationproblem-solving