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Social Content Creator
Gravity GlobalSenior Social Content Creator leading engagement-driven content development for social channels. Crafting visual storytelling aligned with brand objectives in a rapidly scaling marketing consultancy.
About the role
Key responsibilities & impact- Conceptualize, create, and manage original social-first content (photo, video, text, graphics, stories, reels, TikToks, etc.) tailored to each platform (Instagram, TikTok, LinkedIn, X, YouTube, etc.)
- Lead ideation and creative direction for campaigns, launches, and brand moments, ensuring alignment with broader brand and marketing goals.
- Own the social content calendar and collaborate with cross-functional teams to support business priorities.
- Stay on top of cultural trends, memes, and platform updates to keep content fresh, relevant, and ahead of the curve.
- Monitor content performance and use insights to optimize and iterate quickly.
- Manage content production schedules, freelance creators, and vendors as needed.
- Mentor and guide junior team members or creators.
Requirements
What you’ll need- 5+ years of experience in social content creation, preferably in a fast-paced brand, agency, or media environment
- Proven portfolio of high-performing social content *(links or samples required)*
- Deep understanding of platform best practices (especially TikTok, Instagram, YouTube Shorts)
- Exceptional copywriting, visual storytelling, and editing skills
- Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or similar platforms)
- Strong organizational and project management skills
- Passion for digital culture, storytelling, and emerging media trends.
- Experience with influencer or UGC campaigns (preferred)
- Familiarity with paid social strategies and content performance analytics (preferred)
Benefits
Comp & perks- Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
- Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
- Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.
- Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
- Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
- Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.
- Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
- Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social content creationcopywritingvisual storytellingeditingcontent performance analyticsinfluencer campaignsUGC campaignspaid social strategiesplatform best practicescontent optimization
Soft Skills
organizational skillsproject managementmentoringcollaborationcreative directiontrend awarenesscommunication