Gravity Global

Senior Copywriter, Conceptual

Gravity Global

full-time

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Write and develop strategic conceptual copy and content across multi-channel projects, including video and social, print, digital, OOH, content, and direct marketing.
  • Write accurate and grammatically faultless copy – which could be short, snappy headlines and social posts, all the way to film scripts and long brochure copy.
  • Come up with campaign concepts and be confident to present their ideas to the wider Gravity team.
  • Decipher and work to a strategic proposition, producing creative and original ideas that answer the brief and connect with the audience.
  • Understand the target audience and adhere to the correct tone of voice.
  • Present work to the Creative Director for approval and development.
  • Take briefs from account handlers and challenge these where appropriate.
  • Communicate with key stakeholders to ensure they are kept up to date with project progress.
  • Maintain a comprehensive knowledge of brand guidelines, particularly tone of voice.

Requirements

  • A conceptual senior copywriter with significant and proven B2B experience.
  • Confident and accomplished client facing.
  • You’ll have the drive and desire to win creative awards.
  • A good understanding of AI tools and how they can help enhance the creative process.
  • Experience working in a marketing/advertising agency, or similar role in-house.
  • A natural storyteller who’s imaginative and ideas driven.
  • A team player who can operate under pressure to tight deadlines.
  • A great communicator who can engage positively with colleagues and clients.
  • Possess the ability to remain resilient and enthusiastic throughout the creative process.
  • Have the desire to build relationships with the team, and to be able to present and communicate with them effectively.
  • Enjoy working collaboratively as well as part of a creative team (with an Art Director).
  • Experience of working with Financial, Pharma and or Life Science clients a benefit but not essential.
  • Proficient in MS Office.
Benefits
  • Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
  • Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
  • Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.
  • Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
  • Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
  • Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.
  • Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
  • Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingconcept developmentcampaign conceptsB2B experiencestorytellingcreative writingcontent creationtone of voicepresentation skillsstrategic proposition
Soft skills
client facingimaginativeteam playercommunicationresilienceenthusiasmcollaborationengagementcreativitypressure management