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VP of Product Marketing
GraviteeVP of Product Marketing leading product narrative and go-to-market strategy for API Management platform Gravitee. Building a high-performing team and establishing compelling product messaging and positioning.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing within B2B enterprise software, with a focus on creating and executing go-to-market strategies and compelling content for technical audiences. Proven ability to lead and mentor high-performing teams while leveraging data-driven insights to drive business outcomes.
Highest-signal resume keywords
Product Marketing ManagementGo-To-Market StrategyTeam LeadershipContent CreationData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
B2B Product MarketingAPI ManagementAI Utilization in Content CreationMarket PositioningCompetitive AnalysisPipeline GenerationRevenue GrowthStrategic PlanningContent StrategyTechnical Communication
Soft Skills
StorytellingVerbal CommunicationWritten CommunicationMentoringCollaboration
Tools & Technologies
Sales Enablement ToolsMarketing Automation PlatformsContent Management SystemsAnalytics ToolsPresentation Software
Industry Keywords
Enterprise SoftwareCloud InfrastructureMiddlewareDeveloper-Centric TechnologyHigh-Growth Environment
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Build, mentor, and lead a high-performing team of product marketers.
- Foster a culture of excellence, accountability, and continuous improvement, guiding your team in creating compelling content and effective enablement materials.
- Working alongside the CPO and VP Brand to craft the master narrative for Gravitee.
- Develop clear, differentiated, and compelling product positioning and messaging that resonates with our target audiences and establishes our unique value in the market.
- Act as the company's leading expert on our buyers, the competitive landscape, and market trends.
- Translate insights into actionable strategies that influence the product roadmap, sales tactics, and marketing campaigns.
- Equip the global sales and partner organizations with the strategic tools, training, and content they need to win.
- Develop playbooks, battlecards, ROI calculators, and compelling presentations that articulate our value proposition effectively.
- Oversee and contribute to the product marketing content strategy, guiding your team and collaborating with marketing to produce high-impact assets such as whitepapers, webinars, case studies, and technical briefs that establish Gravitee as an industry leader.
Requirements
What you’ll need- 10+ years of experience in product marketing, must be within B2B enterprise software, with a deep understanding of marketing to technical audiences.
- 5+ years of direct people management experience, with a demonstrated ability to hire, build, and lead successful marketing teams.
- Proven at running PMM teams with clear utilization and strategies about how to leverage AI in high volume, high quality content creation.
- Proven success in a company focused on APIs, AI, API Management, cloud infrastructure, middleware, or a related developer-centric technology space.
- Expertise in creating and executing GTM strategies, including major product launches.
- A compelling storyteller with exceptional written and verbal communication skills, capable of presenting to executive, business, and technical audiences.
- Data-driven mindset with strong analytical skills and the ability to tie product marketing initiatives directly to business outcomes like pipeline generation, competitive win rates, and revenue.
- Demonstrated ability to operate at both a strategic and tactical level, with a strong bias for action and driving results in a fast-paced, high-growth environment.
Benefits
Comp & perks- Competitive medical coverage
- Pension / 401k program options
- Stock options - you build it, you own it
- 25 days holiday + in-country national holidays
- 3 mental health days + wellness allowance
- Your birthday off 🎉
- Professional development budget to fuel your growth
- Hybrid work culture with hubs across regions
- Quarterly team events + annual offsite at an exciting location