Gravie

Vice President – Marketing

Gravie

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $201,750 - $336,250 per year

Job Level

Lead

About the role

  • Define and execute a comprehensive marketing strategy to drive lead generation, pipeline growth, and customer acquisition across the small and midsize employer market.
  • Own the full marketing budget and lead annual and quarterly operating planning, ensuring resources are allocated to the highest-impact initiatives and align with company growth targets.
  • Build and scale performance marketing programs across digital, social, SEO/SEM, and lifecycle channels with a focus on efficiency, experimentation, and ROI.
  • Create clear measurement and attribution frameworks to evaluate channel performance, inform spend allocation, and improve cost-effectiveness over time.
  • Develop and evolve a differentiated brand narrative that reflects the company’s mission to simplify and modernize health plan solutions for SMBs.
  • Lead integrated marketing campaigns and thought leadership initiatives that increase visibility with brokers, employers and members.
  • Enhance a customer insights capability that transforms data and research into actionable strategies to inform product, pricing, and positioning decisions.
  • Partner closely with Product and Sales to craft compelling messaging, positioning, and go-to-market plans that accelerate adoption of new offerings.
  • Oversee all external communications, including PR, media relations, and thought leadership, to strengthen the company’s credibility and visibility in the market.
  • Build a marketing organization that blends analytical rigor, creative storytelling, and operational excellence — balancing in-house talent with agency and contractor support.
  • Foster a culture of agility, innovation, and accountability, that incorporates AI and success is measured by impact.
  • Serve as a key member of the Revenue leadership team, collaborating cross-functionally to shape GTM strategy and ensure marketing is tightly aligned with business objectives.

Requirements

  • 10+ years of progressive marketing experience, including 5+ years in a leadership role at a high-growth or startup environment
  • Proven track record of building and scaling performance marketing programs that drive measurable growth
  • Strong foundation in go-to-market execution with particular expertise in building a performance marketing function
  • Experience in healthcare, health insurance, benefits or related industries required
  • Deep analytical skills and comfort with marketing automation, CRM, and analytics tools
  • Ability to thrive in ambiguity, balancing strategic priorities with hands-on execution
  • Exceptional leadership, communication and team-building skills
  • Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent experience preferred
Benefits
  • Health insurance
  • Alternative medicine coverage
  • Generous PTO
  • Up to 16 weeks paid parental leave
  • Paid holidays
  • 401k program
  • Transportation perks
  • Education reimbursement
  • Paid paw-ternity leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategylead generationpipeline growthcustomer acquisitionperformance marketingSEOSEMmeasurement frameworksdata analysisgo-to-market execution
Soft skills
leadershipcommunicationteam-buildingagilityinnovationaccountabilitystrategic prioritizationhands-on execution
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA