Grape Collective

Marketing Growth Lead – Premium Tobacco

Grape Collective

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇧🇾 Belarus

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Salary

💰 $3,000 - $3,500 per month

Job Level

Senior

About the role

  • Lead global brand growth for our in-house young premium cigar brands across international markets.
  • Drive an integrated marketing strategy across all channels: social media, email, trade marketing, exhibitions, online store content, and HubSpot.
  • Oversee digital marketing (SEO, PPC, Meta/Google Ads, influencers, eCommerce) with full compliance for restricted-promotion brands.
  • Shape and protect brand identity through consistent visuals, storytelling, and premium positioning across all regions.
  • Manage the marketing function end-to-end — team leadership, agency coordination, trade marketing execution, cross-functional collaboration, budget ownership, and performance reporting.

Requirements

  • 5–7+ years of senior marketing experience (Marketing Director, Head of Marketing, Senior Brand Manager), ideally within restricted industries (cigars/tobacco, alcohol, luxury, CBD).
  • Proven expertise in digital marketing (Meta Ads, Google Ads, SEO, analytics, content marketing) and growing young brands into strong market players.
  • Strong background in brand building, storytelling, and visual identity across international markets.
  • Experience leading teams and managing agencies, with excellent leadership, communication, and project management skills.
  • Fluent English (C1+); Spanish, Russian, or another European language is a plus.
  • Highly data-driven, comfortable with KPIs, reporting, and performance optimization.
  • Thrives in a fast-scaling, entrepreneurial environment with an ownership mindset, adaptability, and accountability.
Benefits
  • Competitive pay: $3,000–$3,500 gross/month on a B2B contract, plus quarterly performance bonuses.
  • Fully remote role within the CET time zone.
  • Career growth: Opportunity to take on more responsibility and grow within the Marketing team.
  • Cross-functional exposure: Collaborate directly with executive leadership and international teams.
  • Fast-impact environment: Join a growing company where you can build, improve, and make a real difference from day one.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingSEOPPCMeta AdsGoogle Adsanalyticscontent marketingbrand buildingperformance optimizationKPI reporting
Soft skills
leadershipcommunicationproject managementadaptabilityaccountabilitystorytellingteam managementcross-functional collaborationownership mindsetdata-driven