Market Engagement Associate

Granum

Market Engagement Associate converting inbound leads into pipeline for Granum’s landscaping and arborist software ecosystem. Qualifying prospects, booking demos, and improving marketing-to-sales conversion.

Posted 8/14/2026full-timeRemote • 🇨🇦 CanadaJuniorMid-Level💰 CA$45,000 - CA$60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lead qualification, CRM management, and effective communication to drive sales engagement and improve lead conversion rates. Proficient in utilizing sales engagement tools and analyzing performance metrics to optimize outreach strategies.

Highest-signal resume keywords

Lead QualificationCRM ManagementSales Engagement ToolsPerformance Metrics AnalysisEffective Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead QualificationCRM ManagementSales EngagementData AnalysisInbound Marketing Funnel Concepts

Soft Skills

Clear CommunicationOrganizational SkillsCuriosityEmpathyActive Listening

Tools & Technologies

SalesforceHubSpotOutreachAI Tools

Industry Keywords

B2B SaaSInbound SalesRevenue-Adjacent RoleMQLSALSQL

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Respond quickly to inbound leads across forms, chat, events, and content downloads while meeting speed-to-lead SLAs
Qualify prospects through discovery of problems, goals, timing, and fit, and align them with the right product, tier, and sales resource
Prioritize lead queues by intent, source, and recency
Maintain accurate CRM records of interactions, dispositions, and next steps
Book high-quality demos and set clear expectations for prospects and sales representatives
Confirm meeting details and reinforce value to improve show rates
Re-engage no-shows and stalled inbound leads through outreach sequences and incentives when appropriate
Partner with Sales on handoffs and lead-quality feedback loops
Work priority campaign lead lists and support reactivation and re-engagement motions
Tailor talk tracks and messaging by persona, segment, and product line
Share insights about objections, competitors, and pain points with Marketing
Follow documented workflows, cadences, and qualification criteria
Monitor performance metrics and adjust approach based on results
Test messaging, sequences, and touch patterns and share results
Provide feedback on lead sources, campaign outcomes, and routing logic to Marketing, RevOps, and Sales leadership

Requirements

What you’ll need

1–3 years in a customer-facing or revenue-adjacent role such as SDR/BDR, inbound sales, support, or success
Clear, confident verbal and written communication; comfortable on the phone, email, and video
Strong organizational skills and ability to prioritize high volumes of inbound leads
Experience with a CRM such as Salesforce or HubSpot
Experience with at least one sales engagement or marketing automation tool, such as Outreach
Data-aware mindset and ability to adjust based on performance metrics
Curiosity and empathy; ability to ask smart questions and listen actively
Comfort and passion for adopting AI tools for outreach, call summaries, or workflow optimization
Experience in B2B SaaS and/or with SMB or mid-market customers is nice to have
Familiarity with inbound marketing funnel concepts such as MQL, SAL, SQL, show rate, and speed-to-lead is nice to have
Experience partnering with Marketing and Sales teams is nice to have
Must have proper work authorization to work for any employer in Canada or the U.S. without company sponsorship

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage with multiple plan options for U.S. employees
HSA/FSA accounts for U.S. employees
Disability and life insurance for U.S. employees
Employer-funded HSA-based benefits plan with drug, dental, and mental health coverage in Canada
401(k) matching for U.S. employees
RRSP matching for employees in Canada
Tailored career development conversations
Support for tools, courses, and resources
Unlimited Paid Time Off
Paid company holidays
Company-wide winter break from December 24 to January 1
$20,000 OTE for Canada-based candidates
$30,000 OTE for US-based candidates