Social Media Manager
Shinesty
Social Media Manager
Granum
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute a social media strategy across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
- Plan and publish daily/weekly content in alignment with campaigns, events, and product launches.
- Collaborate with Creative and Video to deliver social-first content (short-form video, reels, graphics).
- Monitor engagement, respond to community interactions, and build Granum’s digital presence.
- Track and report social metrics tied to awareness, engagement, and pipeline contribution.
- Build and manage Granum’s Brand Ambassador program.
- Recruit, contract, and onboard influencers and industry advocates.
- Negotiate deliverables, exclusivity terms, and incentives.
- Coordinate ambassador involvement in events, webinars, podcasts, and product launches.
- Run ongoing ambassador engagement (calls, workshops, recognition programs).
- Track ROI of ambassador activity (reach, engagement, UTM/codes → MQLs, SALs, logos).
- Partner with Partner Programs Manager to align ambassador activities with broader ecosystem strategy.
- Work with Brand Experience Manager to integrate ambassadors into events and activations.
- Support Demand Gen and Product Marketing by fueling campaigns with ambassador and social content.
Requirements
- 4–6 years in social media, influencer, or community marketing roles (B2B or SaaS preferred)
- Proven experience growing and managing social channels with measurable results
- Strong background in influencer/ambassador program management (contracts, incentives, ROI)
- Excellent storytelling and content instincts for digital-first formats
- Strong relationship-building and negotiation skills
- Analytical skills to connect social metrics to business outcomes
- Comfortable with frequent travel
Benefits
- We prioritize your well-being with comprehensive health, dental, and vision plans for you and your family.
- 401K Matching!
- We also offer additional options for HSA (with employer contribution!), FSA, Dependent Care FSA, short-term/long-term disability, life insurance, legal assistance, and much more!
- We invest in your growth through conferences, courses, or any tools that help you advance.
- Enjoy a great work-life balance with unlimited Paid Time Off, paid company holidays, and a company-wide shutdown from Dec 24 - Jan 1 for a well-deserved holiday break.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycontent planningsocial metrics trackinginfluencer program managementnegotiationROI analysisdigital content creationcommunity engagementcampaign managementB2B marketing
Soft skills
storytellingrelationship buildingnegotiation skillsanalytical skillscommunicationcollaborationcreativityorganizational skillsleadershipadaptability
