Salary
💰 $104,000 - $168,500 per year
About the role
- Partnering with the leaders for our three service lines (Advisory, Audit & Tax) to identify and scope solution-specific priorities.
- Translating solution priorities into marketing plans that align with firm-wide objectives and complement ongoing enterprise-wide marketing campaigns.
- Collaborating across marketing teams (campaign, content, web, etc.) to bring solution marketing plans to life.
- Planning, executing and tracking the marketing performance of solution aligned initiatives, sales plays and micro campaigns (including M&A).
- Planning and overseeing the execution of solution-specific partnerships and sponsorships that enhance our brand presence and generate qualified leads.
- Coordinate with our Alliances team to fully activate the marketing potential of our solution-specific partnerships.
- Analyzing marketing data to understand performance and improve ROI.
- Working with onshore and offshore members of our events and sponsorships center of excellence to elevate execution standards.
- Serving as the primary point of contact for marketing matters within the service lines, addressing challenges and analyzing requests and opportunities.
- Maintaining and optimizing the solution presence and description on external website.
- Other duties as assigned.
Requirements
- Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred.
- 5-8 years of marketing experience with at least 3 years in B2B professional services, preferably Accounting & Consulting marketing experience.
- Thorough understanding of various marketing channels and their relevance to achieving strategic business goals.
- Strong written and verbal communication skills with ability to create compelling content and presentations.
- Excellent project management, critical thinking, and organizational skills with strong attention to detail.
- Highly collaborative and able to work within and through teams to achieve stated goals.
- Demonstrated ability to be a trusted advisor, consistently sought out for advice by leadership and stakeholders.
- Innovative and creative approach to developing work products and solving complex problems.
- Commitment to actively learning and adopting best practices from across the team.
- Proven client service skills and ability to effectively interface with stakeholders at all levels.
- Ability to work well under pressure and adhere to tight deadlines in a fast-paced environment.
- Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint.
- Ability to quickly learn and adapt to new programs and technologies.
- Experience with marketing automation platforms, CRM systems, and digital marketing tools.
- Deep understanding of one or more key industries: Financial Services, Professional Services, Real Estate & Construction, Manufacturing, Energy, Technology, or Healthcare & Life Sciences.
- Can travel as needed.