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Communications Coordinator
GranicusCommunications Coordinator managing the design and delivery of omnichannel campaigns for government entities. Collaborating on insights and effectiveness improvements in a fast-paced remote team environment.
About the role
Key responsibilities & impact- Contribute to the design, development, and delivery of omnichannel campaigns and content
- Collaborate with experience design practitioners and data analysts to assess and improve effectiveness
- Support key message development and evaluation of current customer content
- Develop email campaign plans, A/B testing, campaign building, segmentation, and outreach tracking strategies
- Analyze customer data for effective audience segmentation and implement personalized messaging strategies
- Monitor and analyze the performance of email and SMS campaigns, refining messaging and improving future campaigns
- Draft content for email, SMS, social media, and web-based campaigns
- Ensure alignment of technical solutions with reporting needs, pulling data and insights to measure campaign effectiveness
Requirements
What you’ll need- 1+ years of email campaign support, preferably in a digital/social media company serving government or at a government agency
- Strong understanding of email and web writing best practices, including adhering to proper reading grade levels and accessibility requirements
- Demonstrated ability to write clear and concise email, SMS, and web copy, with a focus on concise messaging and engagement-driving efforts
- Ability to create content across email, SMS, social, and web, guided by best practices for A/B testing and data-driven insights
- Ability to consistently perform against simultaneous projects in a fast-paced environment
- Enthusiasm for working with government
- Awareness and understanding of government news and digital communications industry developments that apply to the position and responsibilities
Benefits
Comp & perks- Professional development opportunities
- Flexible working arrangements
- Coffee with the CEO sessions
- Employee Resource Groups to encourage diverse voices
- Wellness communities on Microsoft Teams
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email campaign supportA/B testingaudience segmentationpersonalized messaging strategiescontent developmentcampaign buildingoutreach trackingdata analysisperformance monitoringcopywriting
Soft Skills
clear communicationconcise messagingproject managementadaptabilitycollaborationengagement-driven effortsattention to detailenthusiasm for government workability to work in fast-paced environmentwriting best practices