Segment Marketing Manager

Granicus

Growth Marketing Manager activating demand marketing programs for government-focused technology products at Granicus. Collaborating across teams to drive awareness, engagement, and pipeline for AI products.

Posted 6/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $76,000 - $106,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Activate Demand Strategy: Translate approved marketing and product strategies into integrated demand programs for emerging technology and AI products.
Drive Integrated Events & Executive Engagement Activation: Execute event marketing strategy and activation for paid events.
Orchestrate Cross‑Channel Execution: Own execution plans, timelines, and dependencies across social, email, digital marketing, and events.
Activate Content and Engagement by Buyer Stage: Ensure messaging accuracy and alignment to buyer stage.
Monitor Performance & Feed Insights Upstream: Track performance from inquiry through SQL and pipeline contribution.
Leverage Artificial Intelligence and Marketing Technology: Use AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiency.

Requirements

What you’ll need

5+ years of B2G or B2B marketing experience (SaaS preferred)
Experience activating demand and events for government audiences
Strong understanding of demand capture, ABM, and pipeline acceleration
Proficiency with CRM, marketing automation, ABM platforms, and analytics
Strong project management and cross‑functional coordination skills
Demonstrated ability to work independently when needed and collaborate with cross-functional teams.

Benefits

Comp & perks

Flexible Time Off – Take the time you need to rest, recharge, and live your life.
Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
Work From Home Reimbursement – Support a productive home office environment.
Multiple Health Plan Options – Including a 100% employer-paid plan.
Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
Fitness Reimbursement Program – Stay active, your way.
On-Demand Mental Health Support – Access to Headspace and other wellness tools.
Paid Parental Leave – For both birthing and non-birthing parents.
Traditional & Roth 401(k) – With a generous company match.
Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
Online Learning Platforms – Fuel your professional development.
Competitive Salary & Bonuses – Your contributions are valued and rewarded.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand captureaccount-based marketing (ABM)pipeline accelerationmarketing automationanalyticsevent marketingcampaign personalizationperformance tracking

Soft Skills

project managementcross-functional coordinationindependent workcollaboration