Digital Campaign Manager

Granicus

. Build, plan and implement a digital marketing strategy with organic search, paid search, display advertising, and social media .

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $83,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Build, plan and implement a digital marketing strategy with organic search, paid search, display advertising, and social media
Maintain consistent brand messaging across all platforms
Identify trends and optimize spend and performance based on insights
Collaborate with internal teams to create landing pages and optimize the user experience
Recommend changes to website, content, linking and other factors to improve SEO positions for target keywords and optimizing campaigns
Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs)
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Research and analyze competitor advertising links

Requirements

What you’ll need

BS/MS degree in marketing or relevant experience
Proven working experience in digital marketing
Experience leading, managing, and optimizing organic search, paid search, display advertising, and social media while on a budget
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience in optimizing landing pages and user funnels
Strong analytical skills and data-driven thinking
Project management skills and an understanding of how to manage the priorities of multiple stakeholders
You possess the ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important
You are a self-starter with the curiosity to expand the scope of assigned projects and tasks as needed
You are passionate and/or experienced in working with public sector entities
You have experience with 6sense

Benefits

Comp & perks

Flexible Time Off – Take the time you need to rest, recharge, and live your life.
Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
Work From Home Reimbursement – Support a productive home office environment.
Multiple Health Plan Options – Including a 100% employer-paid plan.
Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
Fitness Reimbursement Program – Stay active, your way.
On-Demand Mental Health Support – Access to Headspace and other wellness tools.
Paid Parental Leave – For both birthing and non-birthing parents.
Traditional & Roth 401(k) – With a generous company match.
Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
Online Learning Platforms – Fuel your professional development.
Competitive Salary & Bonuses – Your contributions are valued and rewarded.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketing strategyorganic searchpaid searchdisplay advertisingsocial mediaSEOlanding page optimizationuser experience optimizationdata-driven thinkingperformance measurement

Soft Skills

analytical skillsproject managementcreativitycollaborationself-startercuriosityability to work autonomouslyability to manage multiple stakeholdersfast-paced environment adaptabilityaudience targeting

Certifications

BS degree in marketingMS degree in marketing