Director – Digital Experience

Granicus

. Own Granicus’ Website as a Growth Platform .

Posted 4/30/2026full-timeRemote • 🇺🇸 United StatesLead💰 $160,000 - $185,000 per yearWebsite

Tech Stack

Tools & technologies

DrupalSitecoreWordPress

About the role

Key responsibilities & impact

Own Granicus’ Website as a Growth Platform
Lead the strategy, architecture, and ongoing optimization of Granicus’ global website.
Ensure the website clearly communicates Granicus’ platform value and converts traffic into qualified pipeline.
Responsibilities include:
Website structure, navigation, and information architecture
Page hierarchy, internal linking, and user flow optimization
Landing page strategy and development
Conversion path design and optimization
CMS ownership and governance
Site speed, performance, and technical health
Mobile responsiveness and accessibility compliance
Lead UX/UI and Digital Experience Design
Ensure Granicus delivers a best-in-class digital experience aligned to modern SaaS standards.
Responsibilities include:
UX strategy and user journey optimization
UI design oversight and design system governance
Conversion-focused page design and layout
Continuous usability testing and improvement
Buyer journey mapping across digital touchpoints
Own Paid Media and Digital Traffic Acquisition
Lead strategy and execution for digital traffic generation.
Ensure traffic acquisition aligns to pipeline and revenue objectives—not vanity metrics.
Responsibilities include:
Paid search
Paid social
Display and retargeting
Digital campaign landing page alignment
Media agency management (if applicable)
Traffic quality and efficiency optimization
Own Web Analytics, Digital Performance, and Conversion Optimization
Establish Granicus’ digital performance measurement framework and optimization roadmap.
Translate performance insights into actionable optimization initiatives.
Responsibilities include:
Website analytics ownership (Google Analytics, Adobe, etc.)
Conversion rate optimization strategy
Funnel performance analysis
Traffic source performance tracking
Digital attribution and reporting
A/B and multivariate testing programs
Continuous experimentation roadmap
Own Digital Infrastructure and Martech Integration
Ensure Granicus’ website and digital systems operate as a modern, integrated growth platform.
Responsibilities include:
CMS platform ownership
Integration with CRM, marketing automation, and analytics platforms
Tag management and tracking infrastructure
Technical SEO foundation and optimization
Data integrity and performance tracking accuracy

Requirements

What you’ll need

10+ years of experience in digital marketing, web strategy, or digital experience leadership, preferably within B2B SaaS environments.
Strong expertise is required in:
Website architecture and management
UX/UI and conversion optimization
Paid media strategy and execution
Digital analytics and performance measurement
CMS platforms (WordPress, Drupal, Sitecore, Webflow, etc.)
Martech integrations
Technical SEO fundamentals
Commercially minded: Understands how digital experience drives pipeline and revenue.
Technically fluent: Understands website infrastructure, analytics, and platform integrations.
Performance-oriented: Driven by measurable outcomes and continuous optimization.
Strategic but execution-capable: Can define roadmap and ensure delivery.
Customer-obsessed: Deep focus on user experience and buyer journey.

Benefits

Comp & perks

Flexible Time Off – Take the time you need to rest, recharge, and live your life.
Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
Work From Home Reimbursement – Support a productive home office environment.
Multiple Health Plan Options – Including a 100% employer-paid plan.
Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
Fitness Reimbursement Program – Stay active, your way.
On-Demand Mental Health Support – Access to Headspace and other wellness tools.
Paid Parental Leave – For both birthing and non-birthing parents.
Traditional & Roth 401(k) – With a generous company match.
Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
Online Learning Platforms – Fuel your professional development.
Competitive Salary & Bonuses – Your contributions are valued and rewarded.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

website architectureUX designUI designconversion optimizationdigital analyticspaid media strategyCMS platformstechnical SEOA/B testingMartech integrations

Soft Skills

strategic thinkingexecution capabilitycustomer focusperformance orientationleadershipcommunicationoptimization mindsetcollaborationproblem-solvinguser journey mapping