Granicus

Senior Product Marketing Manager

Granicus

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $108,000 - $140,000 per year

Job Level

Senior

About the role

  • Develop product positioning and messaging that differentiates our products in the market
  • Work closely with Sales Enablement to communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Lead our market and competitive intelligence for the organization - be the expert on our buyers and how they buy, as well as the expert on our competition and how to position against them
  • Work closely with the Marketing and Product Teams to develop product-specific demand generation in close coordination with existing verticals and thought leadership campaigns
  • Work closely with Product Managers as part of the product council to develop and report on product specific campaigns
  • Define personas, buyer journeys, and articulate ROI tailored to key buying groups for government agenda management, meeting managements, video technology, records requests, and boards and commissions
  • Lead the development of our product content including creating and proofing marketing copy and creative collateral (website, videos, 1-pagers, and more)
  • Translate technical details of our products and how they work together into benefits for the user
  • Responsible for the strategy and execution of customer user groups, customer advisory groups, and strategic training programs
  • Lead in-app marketing initiatives from demand generation within the product to product onboarding
  • Other duties as assigned

Requirements

  • 8+ years of Marketing or Product Marketing experience
  • Experience and/or interest in building and managing product marketing teams
  • Passion and/or experience in working with public sector entities
  • Experience in market analysis and competitive intelligence
  • Very strong written communication skills as well as presentation skills
  • Proven history of creating effective marketing programs
  • Ability to work closely and earn the respect of the Product, Marketing, and Sales Organizations
  • Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment
  • Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public
  • Experience working with international and virtual teams
  • An ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important.
Benefits
  • Flexible Time Off – Take the time you need to rest, recharge, and live your life.
  • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
  • Work From Home Reimbursement – Support a productive home office environment.
  • Multiple Health Plan Options – Including a 100% employer-paid plan.
  • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
  • Fitness Reimbursement Program – Stay active, your way.
  • On-Demand Mental Health Support – Access to Headspace and other wellness tools.
  • Paid Parental Leave – For both birthing and non-birthing parents.
  • Traditional & Roth 401(k) – With a generous company match.
  • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
  • Online Learning Platforms – Fuel your professional development.
  • Competitive Salary & Bonuses – Your contributions are valued and rewarded.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket analysiscompetitive intelligencedemand generationproject managementmarketing programsproduct positioningmessagingbuyer journeysROI articulation
Soft Skills
written communicationpresentation skillscollaborationstakeholder managementautonomyclient interactionteamworkleadershiprespect earningfast-paced environment adaptability