Granicus

Senior Demand Generation Manager, Public Sector

Granicus

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $135,000 per year

Job Level

Senior

About the role

  • Develop go-to-market plans aligned to sales priorities and Granicus positioning.
  • Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation.
  • Research public sector market trends, customer needs, competitors, and procurement patterns to inform campaigns and content.
  • Plan and execute tradeshows, in-person events, webinars, and virtual events.
  • Run digital programs including email, paid media, social, and content syndication.
  • Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights.
  • Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion.
  • Monitor full-funnel performance, marketing attribution, pipeline velocity, and data accuracy in partnership with Revenue Operations and Sales.
  • Own performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion.
  • Manage segment marketing budgets with accuracy and discipline.

Requirements

  • 8+ years of business-to-government marketing or business-to-business experience (SaaS preferred).
  • Experience generating demand among government audiences including elected officials, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and related local and/or state government personas.
  • Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools.
  • Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations.
  • Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance.
  • Excellent communication and project management skills; operates effectively with lean resources.
Benefits
  • Flexibility & Balance
  • Flexible Time Off – Take the time you need to rest, recharge, and live your life.
  • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
  • Work From Home Reimbursement – Support a productive home office environment.
  • Health & Wellness
  • Multiple Health Plan Options – Including a 100% employer-paid plan.
  • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
  • Fitness Reimbursement Program – Stay active, your way.
  • On-Demand Mental Health Support – Access to Headspace and other wellness tools.
  • Family & Future
  • Paid Parental Leave – For both birthing and non-birthing parents.
  • Traditional & Roth 401(k) – With a generous company match.
  • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
  • Growth & Recognition
  • Online Learning Platforms – Fuel your professional development.
  • Competitive Salary & Bonuses – Your contributions are valued and rewarded.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingdemand generationmarketing attributionpipeline velocityperformance reportingcampaign performance analysisdigital marketingevent planningcontent syndicationmarket research
Soft Skills
analytical skillscommunication skillsproject managementcollaborationstrategic thinkingbudget managementproblem-solvingadaptabilityleadershiporganizational skills