Granicus

Marketing Automation Consultant

Granicus

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Junior

About the role

  • Develop a strong understanding of each client’s marketing goals, including the unique needs of Destination Marketing Organizations (DMOs), and partner with them to define clear marketing automation objectives and KPIs
  • Present performance insights, strategic recommendations, and campaign results to guide ongoing client success and platform adoption
  • Manage the full onboarding process for new clients by configuring our preferred or integrated marketing automation platform , establishing key settings, and ensuring a smooth transition into active use
  • Deliver comprehensive training on core and advanced features on our preferred or integrated marketing automation platform including segmentation, email creation and testing, scoring, forms, landing pages, A/B testing, automated programs, and performance reporting
  • Maintain high data quality standards through accurate list imports, segmentation updates, and adherence to data hygiene practices
  • Build email templates aligned to client requirements and troubleshoot issues related to HTML, deliverability, segmentation, and other aspects of platform functionality
  • Execute email marketing campaigns and automated workflows using digital marketing best practices and audience-focused strategies
  • Utilize strong knowledge of CRM-to–marketing automation integrations and understand how Destination Marketing Organization (DMO) clients leverage CRM data within their marketing programs
  • Diagnose and resolve technical issues related to HTML, segmentation, deliverability, and overall system performance while meeting departmental SLAs to ensure reliable and timely client support

Requirements

  • 1+ years of hands-on experience in marketing automation and/or email marketing, preferably in a software/tech or agency environment working with Destination Marketing Organizations (DMOs) or at a DMO
  • Proficiency with marketing automation platforms (Act-On preferred) and familiarity with CRM systems
  • Strong understanding of database concepts, list management, segmentation, and foundational HTML/CSS
  • Experience delivering client training and translating complex technical concepts into practical guidance
  • Demonstrated analytical, problem solving, and project management skills with high attention to detail
  • Strong written and verbal communication skills with experience in client-facing roles
  • Proficiency with Microsoft 365 product family and familiarity with analytics and testing tools (e.g., Google Analytics, Litmus)
  • Ability to work independently on multiple tasks with minimal direction while collaborating effectively within a team; agency or consulting experience is a plus
  • Strong travel and tourism industry knowledge
Benefits
  • Employee Resource Groups to encourage diverse voices
  • Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs.
  • Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
  • Special guests from time to time to discuss issues that impact our employee population
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationemail marketingHTMLCSSdatabase conceptslist managementsegmentationA/B testingperformance reportingCRM integrations
Soft Skills
analytical skillsproblem solvingproject managementattention to detailwritten communicationverbal communicationclient trainingcollaborationindependenceclient-facing experience