Granicus

Marketing Manager – Fixed Term Contract

Granicus

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇦🇺 Australia

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Job Level

Mid-LevelSenior

About the role

  • Perform continuous market research to identify trends and challenges within the market to inform thought leadership and sales campaign messaging across government and destination segments
  • Provide strategy and execution for the market, including working with the ANZ sales teams and other leaders to create and execute marketing plans
  • Analyse the ANZ public sector market, our customers, buyers and competitors and identify actionable insights and priorities to maximise our success
  • Generate leads that turn into opportunities and pipeline for the ANZ sales team
  • Own, analyse and communicate the strategy, execution and metrics of the demand generation funnel, including inquiries, MQLs, SALs, SQLs and pipeline.
  • Create, develop, implement and optimise full-funnel, integrated demand generation campaigns using best practice approaches
  • Write and communicate market messages in a variety of media: eBooks, whitepapers, webinars, infographics, advertisements, email and more
  • Work with the sales organisation to drive upcoming marketing campaigns and gather feedback on programme performance and sales needs
  • Coordinate with the Business Development Team to monitor campaign efficacy and optimise inbound and outbound sales to support the business in lead generation and pipeline creation
  • Undertake data sourcing and cleansing to support campaign activities within appropriate process frameworks
  • Develop product positioning and messaging that differentiates our products in the market
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars
  • Perform competitive research to profile our key competitors
  • Work closely with the Marketing Team to develop product-specific demand generation in close coordination with existing verticals and thought leadership campaigns
  • Plan and coordinate the priorities and support required from global product marketing, content, digital marketing and design teams
  • Support the wider global Granicus marketing team in defining full-funnel content marketing strategies spanning long-form documents (eBooks, whitepapers), blogs, events, tradeshows, user groups, webinars, infographics, videos, etc. in integrated campaigns, leading to revenue growth
  • Develop Account-Based Marketing strategy and execution for priority accounts
  • Drive partner strategy to identify and drive demand generation and funnel building activities that drive pipeline
  • Perform other relevant duties as required

Requirements

  • Degree in marketing, business, government, or a relevant field
  • 3+ years of experience of marketing within a SaaS company in the ANZ
  • Public sector marketing experience is preferred
  • An enthusiastic, high-energy self-starter who leads by example and can execute marketing strategy and plans with minimal oversight and direction
  • Strong writing and communication skills
  • Experience working directly with sales teams to support their goals and initiatives
  • Exceptional interpersonal skills to build internal and external relationships across a global organisation
  • Ability to thrive in a lean, self-propelling, proactive environment
  • Commitment to diversity of thought and consideration of different ideas
  • Continuously adapt to changing priorities and business needs, bringing creativity and resilience to every challenge.
  • Embrace a no-task-too-small mindset—whether it’s writing copy, coordinating events, or analysing campaign performance.
  • Be a self-starter who can independently manage projects while also contributing as a team player.
  • Collaborate across departments to ensure marketing efforts align with business goals and sales needs.
  • Lead and execute a wide range of marketing initiatives, from strategic planning to hands-on campaign delivery.
  • A strong communicator with excellent writing skills and a passion for storytelling.
  • Comfortable working in a lean, fast-paced environment where priorities can shift quickly.
  • A low-ego collaborator who values teamwork and is happy to pitch in wherever needed.
  • A doer who enjoys both strategy and execution and takes pride in seeing projects through from start to finish.
  • A marketing generalist with 3+ years of experience in SaaS marketing, ideally in the ANZ public sector.
Benefits
  • This is a remote working role.
  • The opportunity to work with an established, global GovTech leader with a unique value proposition and platform offering

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationmarket researchcampaign executiondata analysiscontent developmentproduct positioninglead generationcompetitive researchAccount-Based MarketingSaaS marketing
Soft skills
strong writing skillscommunication skillsinterpersonal skillsself-startercreativityresilienceteam collaborationproject managementadaptabilityleadership
Certifications
degree in marketingdegree in businessdegree in government