Design and execute strategic ABX campaigns for Grammarly for Business, Grammarly for Education, and Coda across the full funnel with multi-channel tactics (events, email, digital ads, content experiences, direct mail, executive outreach, etc)
Lead AI-augmented account intelligence using predictive analytics and first-party intent data to prioritize and adapt target accounts
Work closely with Sales to identify priority accounts, align on strategies, and design tailored campaigns for buyer personas and deal stages
Collaborate across Sales, Customer Success, Product, Finance, RevOps, Product Marketing, field events, and others to deliver ABX programs supporting expansion within strategic accounts
Partner with Product Marketing and use Gong insights to refine messaging that resonates with target audiences
Coordinate with field and events teams to integrate in-person experiences into ABM initiatives
Utilize platforms like 6sense, LinkedIn, and Salesforce to orchestrate account journeys and measure impact on pipeline
Continuously test, learn, and optimize with a data-driven experimentation mindset and KPI dashboards
Innovate with GenAI tools for scalable personalization in content generation, messaging, and campaign execution
Requirements
5+ years of experience in B2B marketing with hands on ABX/ABM execution and enterprise account marketing
Experience partnering with sales, product marketing, and field teams to create integrated GTM campaigns
Strong understanding of enterprise buying cycles and account-based engagement strategies
Expertise in full-funnel measurement (early stage engagement metrics to deal size, velocity, and upsell lifetime value)
Deep familiarity with intent intelligence tools and predictive analytics platforms (6sense, Demandbase)
Experience with AI-driven personalization engines and GenAI tools for scalable personalization
Proficiency with GTM tools (Pardot, Salesforce, LinkedIn Ads, Reachdesk) and platforms like Gong
Experience using platforms like 6sense, LinkedIn, and Salesforce to orchestrate account journeys
Creative thinker with ability to connect insights to compelling campaigns
Comfortable evaluating campaign results and using data to guide next steps
Experience with product-led/self-serve motions is a plus
Demonstrated ability to work independently, proactively manage tasks and priorities across multiple projects
Embodies EAGER values and MOVE principles (ethical, adaptable, gritty, empathetic, remarkable; move fast and learn faster; obsess about customer value; value impact over activity)
Benefits
Dynamic hybrid working model (focus time + in-person collaboration)
Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
Disability and life insurance options
401(k) and RRSP matching
Paid parental leave
20 days of paid time off per year
12 paid holidays per year
Two floating holidays per year and flexible sick time
Generous stipends (including caregiving, pet care, wellness, home office, and more)
Annual professional development budget and opportunities
Competitive pay with a market-based compensation approach
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.