Associate Director, Email/SMS and CRM

GRAIL

Associate Director focusing on email/SMS for B2B and B2C communication at GRAIL. Leading campaigns for early cancer detection and working with marketing automation platforms.

Posted 7/14/2026full-timeMenlo Park • California • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing email marketing campaigns using Salesforce tools, including Pardot and Marketing Cloud, while ensuring compliance with data privacy regulations. Proven ability to analyze performance metrics and optimize strategies to enhance engagement and achieve key business objectives.

Highest-signal resume keywords

Salesforce Marketing CloudEmail Campaign ManagementLead ScoringData AnalysisHealthcare Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Performance MetricsA/B TestingHTML/CSS EditingUTM Link CreationEmail Template Optimization

Soft Skills

Strategic Problem SolvingStrong Communication SkillsAttention to DetailCollaborationProject Management

Tools & Technologies

PardotSalesforce Sales CloudLitmusVeeva

Certifications & Qualifications

Salesforce Certification

Industry Keywords

B2B MarketingB2C MarketingData Privacy ComplianceCAN-SPAMGDPR

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Expertise and ability to administer the following applications- Pardot, Salesforce MarketingCloud, and Paubox. Ability to offer strategic and tactical support to the Saleforce.com Administrator. Certification preferred. Technical expertise will be tested during the interview process.
Responsible for executing all B2B customer, patient, and provider-based email and SMS campaigns in collaboration with Audience team marketers.
Own product-oriented patient and provider transactional email journeys
Experience with demonstrated success across marketing automation platforms, including lead scoring based on audience behaviors. The ideal candidate must be results-focused.
Strategic problem solver with the nuanced ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives.
Able to analyze email program performance metrics and optimize across all email metrics, including deliverability, opens, click-to-open, CTRs, opt-out rates, and conversions. This includes building out weekly and monthly reports.
Create and deploy different types of email journeys for Marketing as well as other business teams, including Customer Experience, Sales, Finance, and Medical Affairs teams.
Create UTM links following standard naming conventions to ensure tracking and analytics best practices.
Project management skills, including planning projects, maintaining prioritization, and managing deadlines
Ensure email templates perform across device types, platforms, and modes, and are optimized in accordance with email best practices and GRAIL compliance.
Serves as a digital stakeholder working with IT and CRM workflows. Must understand Salesforce Sales Cloud and be able to create reporting as well as advocate for best practices with lead tracking and conversion to best measure marketing campaigns, what works, and what does not.
Partner with the Web and Sales Operations team to build out attribution models across the various marketing channels and audiences

Requirements

What you’ll need

12+ years in an email management role serving B2B and B2C audiences using Salesforce tools, including Marketing Cloud Account Engagement (aka Pardot), Marketing Cloud, and NEXT.
5 years of experience managing a team (this role is both a coach and a player). Must be comfortable rolling up your sleeves.
Bachelor’s Degree (Master's preferred).
5 years of experience in healthcare marketing, including pharma, med device, life sciences, or provider/health systems.
Strong verbal and written communication skills, including storytelling using data.
Deep experience in lead scoring based on audience behaviors.
A keen attention to detail with an orientation toward being a brand steward.
Strong data analysis skills. Experience devising and executing A/B testing and improving email performance over time that aligns with our KPIs.
Strong understanding of data privacy surrounding email compliance including CAN-SPAM, GDPR, and TCPA.
Own all compliance and data governance as it pertains to Email/SMS activities and associated platforms.
Share successful emails that they deployed and discuss what made them successful.
Proficiency with basic HTML/CSS editing and email performance tools such as Litmus.
Demonstrated the ability to collaborate and work cross-functionally to drive results in a heavily matrixed, fast-paced environment.
A self-starter who can lead and run projects end-to-end and drive results while frequently aligning with partners.
Required ability to serve as a liaison between internal business and technical teams in ensuring that business requirements can be satisfied by available processes and resources.
Experience documenting complicated processes and using applications like Veeva to ensure compliance and training across the organization.

Benefits

Comp & perks

Flexible time-off or vacation
401(k) retirement plan with employer match
Medical, dental, and vision coverage
Carefully selected mindfulness programs