Grafana Labs

Staff Product Marketing Manager

Grafana Labs

full-time

Posted on:

Location Type: Remote

Location: Germany

Visit company website

Explore more

AI Apply
Apply

Salary

💰 €109,709 - €131,651 per year

Job Level

About the role

  • Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
  • Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
  • Own and manage the launch of new products/features relevant to target buyers
  • Conduct internal and customer research to understand pain points, competition and opportunities
  • Teach go-to-market and sales teams how to gain value from our products: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
  • Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.

Requirements

  • 6+ years of relevant experience (product marketing, solutions marketing, product management)
  • Experience with marketing and selling to a technical audience
  • A passion for open source, cloud native, and infrastructure technologies
  • Proven ability to take on complex projects and efficiently drive them from start to finish
  • Ability to clearly articulate the value of technical products to customers and sellers alike
  • Experience leading product or feature launches autonomously as well as part of a team
  • Comfort working with a variety of internal and external stakeholders in complicated processes
  • Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
  • Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.
  • Exceptional writing and communication skills
  • A high “say-do” ratio in executing and delivering impact
Benefits
  • 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
  • Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
  • Transparent Communication – Expect open decision-making and regular company-wide updates.
  • Innovation-Driven – Autonomy and support to ship great work and try new things.
  • Open Source Roots – Built on community-driven values that shape how we work.
  • Empowered Teams – High trust, low ego culture that values outcomes over optics.
  • Career Growth Pathways – Defined opportunities to grow and develop your career.
  • Approachable Leadership – Transparent execs who are involved, visible, and human.
  • Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
  • In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
  • Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingsolutions marketingproduct managementcampaign performance analysislifecycle metrics evaluationdata-driven recommendationscompetitive positioningsales enablementcustomer lifecycle campaignstechnical product articulation
Soft Skills
communication skillswriting skillsproject managementstakeholder engagementanalytical skillsteam leadershipcustomer engagementtraining and enablementstrategic thinkingcuriosity