Grafana Labs

Staff Product Marketing Manager

Grafana Labs

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

AI Apply
Apply

Salary

💰 $183,858 - $220,630 per year

Job Level

About the role

  • Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
  • Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
  • Own and manage the launch of new products/features relevant to target buyers
  • Conduct internal and customer research to understand pain points, competition and opportunities
  • Teach go-to-market and sales teams how to gain value from our products: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
  • Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.

Requirements

  • 6+ years of relevant experience (product marketing, solutions marketing, product management)
  • Experience with marketing and selling to a technical audience
  • A passion for open source, cloud native, and infrastructure technologies
  • Proven ability to take on complex projects and efficiently drive them from start to finish
  • Ability to clearly articulate the value of technical products to customers and sellers alike
  • Experience leading product or feature launches autonomously as well as part of a team
  • Comfort working with a variety of internal and external stakeholders in complicated processes
  • Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
  • Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.
  • Exceptional writing and communication skills
  • A high “say-do” ratio in executing and delivering impact
Benefits
  • 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingsolutions marketingproduct managementcampaign performance analysislifecycle metrics evaluationdata-driven recommendationscompetitive positioningsales enablementcustomer lifecycle campaignstechnical product articulation
Soft Skills
communication skillswriting skillsproject managementstakeholder engagementanalytical skillsteam collaborationtraining and enablementcustomer engagementstrategic thinkingproblem-solving