Senior Product Marketing Manager

Grafana Labs

full-time

Posted on: 10/22/2025

Location Type: Remote

Location: Remote • 🇪🇸 Spain

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Salary

💰 €91,000 - €109,500 per year

Job Level

Senior

Tech Stack

CloudGrafanaOpen Source

About the role

Define the go-to-market strategy, ensuring that users, buyers, partners, and sellers understand the value of Grafana Labs and its offerings
Actively partner with Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
Own and manage the launch of new products/features relevant to target buyers
Conduct internal and customer research to understand pain points, competition and opportunities
Enable go-to-market and sales teams to address customer requirements: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.

Requirements

6+ years of relevant experience (product marketing, solutions marketing, product management)
Experience with marketing and selling to a technical audience
A passion for open source, cloud native, and infrastructure technologies
Proven ability to take on complex projects and efficiently drive them from start to finish
Ability to clearly articulate the value of technical products to customers and sellers alike
Experience leading product or feature launches autonomously as well as part of a team
Comfort working with a variety of internal and external stakeholders in complicated processes
Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.
Exceptional writing and communication skills
A high 'say-do' ratio in executing and delivering impact

Benefits

100% Remote, Global Culture
Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
Transparent Communication – Expect open decision-making and regular company-wide updates.
Innovation-Driven – Autonomy and support to ship great work and try new things.
Open Source Roots – Built on community-driven values that shape how we work.
Empowered Teams – High trust, low ego culture that values outcomes over optics.
Career Growth Pathways – Defined opportunities to grow and develop your career.
Approachable Leadership – Transparent execs who are involved, visible, and human.
Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

product marketingsolutions marketingproduct managementcampaign performance analysislifecycle metrics evaluationdata-driven recommendationscompetitive positioningsales enablementcustomer lifecycle campaignstechnical product messaging

Soft skills

communication skillswriting skillsproject managementstakeholder engagementanalytical skillsteam collaborationcustomer engagementstrategic thinkingproblem-solvingcuriosity