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Event Marketing Manager
Gradient Labs. Design and execute a high-impact event roadmap (conferences, roundtables, and bespoke dinners) that supports our aggressive sales goals.
About the role
Key responsibilities & impact- Design and execute a high-impact event roadmap (conferences, roundtables, and bespoke dinners) that supports our aggressive sales goals.
- Own and deliver the full marketing strategy for major tentpole events, including regional data strategies and targeted audience building.
- Track attendee acquisition and lead capture meticulously, ensuring event activities deliver SQLs and a clear ROI.
- Partner with Sales, Product, and Design to align event messaging, coordinate speaker sessions, and ensure our AI agent is presented flawlessly.
- Collaborate with the wider marketing team to drive 360-degree campaigns—promoting events via email, social, and PR to maximize reach.
- Manage the event budget, vendor relationships, and onsite logistics to ensure a premium experience for every attendee.
Requirements
What you’ll need- Proven experience in B2B event marketing, ideally within Fintech or high-growth SaaS environments.
- The ability to manage multiple moving parts—from vendor contracts and travel coordination to creative collateral and budget forecasting.
- Strong ability to brief designers, coach internal speakers, and negotiate with external partners or influencers.
Benefits
Comp & perks- Health insurance
- Flexibility in work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingdata strategieslead capturebudget managementvendor managementlogistics coordinationaudience buildingROI analysiscampaign managementcreative collateral
Soft Skills
communicationnegotiationcollaborationproject managementcoachingorganizational skillsattention to detailstrategic thinkingproblem-solvingadaptability