Graco

Senior Manager, Communications

Graco

full-time

Posted on:

Location Type: Hybrid

Location: Minneapolis • Minnesota • United States

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Salary

💰 $111,100 - $194,400 per year

Job Level

Senior

About the role

  • Develop Enterprise & Corporate Communications
  • Manage the internal and external communications teams to develop and implement integrated communications plans that align with enterprise goals, go-to-market plans, organizational transformation, and brand reputation.
  • Lead enterprise change communications and support M&A communications throughout announcements and integration.
  • Strengthen Graco’s corporate brand and reputation platforms, including innovation, performance, social responsibility, workplace, and leadership visibility.
  • Provide counsel and create messaging, talking points, Q&As, organizational updates, and executive communications for key enterprise initiatives.
  • Build and manage media relationships across business, trade, and mainstream outlets.
  • Develop and communicate a compelling corporate narrative and visual storytelling aligned with Graco’s key business verticals and customers.
  • Oversee the content strategy, governance, and messaging for the corporate website, intranet, corporate blog, newsroom, and corporate social media channels.
  • Support high quality multimedia content, including executive videos and storytelling.
  • Support Annual Report production and ESG Report production.
  • Manage Internal Communications & Employee Engagement
  • Lead the global internal communications team and channels, ensuring consistent, clear, and engaging communication across the organization.
  • Improve communications and engagement for manufacturing and production employees using channels such as signage, frontline leader toolkits, and mobile optimized formats.
  • Maintain the corporate editorial calendar to reflect enterprise priorities and major initiatives to ensure employees have the information needed to excel in their roles.
  • Implement new internal communication systems, tools, and processes to improve employee experience and engage a global workforce.
  • Oversee Marketing Communications & Thought Leadership
  • Develop strategic public relations plans with marketing teams to drive business growth as part of the annual business planning process.
  • Support go-to-market product campaigns and promotions as part of an integrated marketing strategy with public relations planning, execution and measurement.
  • Lead team in building earned and paid media relationships across business, trade, and mainstream outlets.
  • Advise marketing teams in development of compelling thought leadership platforms aligned with key business verticals and customer needs.
  • Team Leadership, Collaboration & Culture Building
  • Lead, mentor, and develop a high performing communications team, fostering strategic growth and accountability.
  • Build strong cross functional partnerships to ensure cohesive, aligned communication across the enterprise.
  • Balance strategic planning with timely execution across internal and external communication needs.
  • Measurement, Reporting & Best Practices
  • Establish, measure and present quarterly KPIs for communications effectiveness, including awareness, engagement, sentiment, trust, and reputation.
  • Apply best practices, emerging trends, and modern tools, including AI, to enhance communication impact.

Requirements

  • Bachelor’s degree in Journalism, Communications, Public Relations, or a related field.
  • 8–10+ years of progressive communications experience, including at least 4 years leading teams in a global, matrixed organization.
  • Proven ability to develop and execute enterprise wide communications strategies supporting major business initiatives.
  • Strong business acumen and ability to align communications with strategy.
  • Demonstrated experience in reputation management, and executive visibility.
  • Exceptional writing, editing, and presentation skills with the ability to translate complex topics into clear messaging.
  • Experience leading communications for organizational change.
  • Ability to manage multiple priorities in a fast paced environment.
  • Strong interpersonal and leadership skills with the ability to counsel and influence senior leaders.
  • Demonstrated capability in developing teams and driving high performance.
  • Sound judgment, discretion, and ability to manage sensitive communications.
  • Willingness to travel up to 15%.
Benefits
  • medical
  • dental
  • stock purchase plan
  • 401(k)
  • tuition reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
communications strategypublic relationscontent strategymultimedia content productionexecutive communicationscorporate narrative developmentKPI measurementreputation managementorganizational change communicationsemployee engagement
Soft Skills
leadershipinterpersonal skillsstrategic planningcollaborationmentoringwritingeditingpresentation skillsinfluencingjudgment