Graal Engenharia

Marketing Analyst (Mid-Level)

Graal Engenharia

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Plan, execute and optimize the digital marketing strategy with a focus on performance, ensuring the generation of qualified leads
  • Manage agencies, vendors and digital channels, maintaining a strong interface between marketing, sales and CRM, and overseeing the entire customer journey
  • Define and lead the digital marketing strategy (performance and brand/institutional)
  • Plan, monitor and optimize campaigns across online channels (Meta Ads, Google Ads, YouTube, portals, etc.)
  • Create and implement growth initiatives and A/B tests for continuous performance improvement
  • Manage lead flow and ensure quality from generation through delivery to the sales team
  • Administer the CRM (lead management, funnel, reporting and integrations)

Requirements

  • Solid experience in digital marketing with a focus on performance and lead generation
  • Proficiency with media platforms: Meta Ads (Facebook/Instagram), Google Ads and YouTube Ads
  • Strong analytical skills, with proficiency in GA4, performance metrics (CPL, CPA, ROI, CAC) and sales funnel analysis
  • Experience in lead management and CRM (tracking, qualification and conversion analysis)
  • Experience managing agencies and vendors, with oversight and accountability for results
  • Experience with ON (digital) and OFF (branding) media, with a performance focus
  • Excel at intermediate/advanced level
  • Experience in the real estate/property development market (strongly preferred — can be made a requirement if possible)
Benefits
  • We value people above all
  • Supportive, wellness-focused work environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketinglead generationA/B testingperformance metricssales funnel analysisintermediate Excelcampaign optimizationCRM administrationgrowth initiativesmedia platform proficiency
Soft Skills
analytical skillsagency managementvendor managementcommunicationcollaborationstrategic planningperformance focusoversight accountabilitycustomer journey managementinterface management