Growth Marketing Manager, rhode
E.L.F. BEAUTY
Job Level
Mid-LevelSenior
About the role
- Redesign all first-order pages and landing pages to match our evolving brand and improve performance across the conversion funnel
- Take clear ownership of all web design for growth initiatives, enabling rapid creation of high-converting, beautifully designed landing pages
- Create compelling visual storytelling that explains complex concepts like form factor, bioavailability, and our science in premium, playful, and easily digestible ways
- Develop and maintain a flexible, scalable design system that ensures consistency while enabling speed across pages and launches
- Craft compelling headlines, body copy, and CTAs that align with visual designs to maximize conversion rates and user engagement
- Design and ship new pages for product launches, collaborations, and marketing campaigns with quick turnaround times
- Collaborate closely with Growth, CRO, and Creative teams to translate strategic priorities into high-performing visual experiences
- Elevate our overall visual quality to ensure every page feels credible, beautiful, and reflects our premium positioning
- Build templatized design solutions that enable faster builds and smarter reuse across growth initiatives
- Partner with CRO Manager to improve average landing page conversion rates and optimize user experience
- Moves fast without cutting corners; prioritizes speed and iteration while maintaining design quality and performance standards
- Designs with intention and taste; ensures every element has purpose and brings refined aesthetic sensibility to conversion-focused work
- Thinks in systems, not just pages; builds scalable, modular design templates and components for faster builds and smarter reuse
- Collaborates seamlessly; thrives in cross-functional sprints and quickly turns strategic priorities into beautiful, high-performing outputs
- Pushes the brand forward; elevates visual identity and consistently asks how designs can feel more premium and credible
Requirements
- 3-5 years of experience in growth-focused CRO landing page design with strong UI/UX skills
- Demonstrates ability to work fast and build templatized systems, with experience creating multiple template types in-house or at an agency (agency experience preferred)
- Is a power user of Figma with the ability to create comprehensive design systems and prototypes
- Brings a refined design eye that balances brand aesthetics with clear conversion goals
- Can collaborate effectively across Growth, Brand, and Creative teams in fast-paced sprint environments
- Shows understanding of conversion copywriting principles including value propositions, benefit-focused messaging, and persuasive writing techniques
- Shows some experience with low-code/no-code builders like Replo for implementation
- Nice-to-have: skills in Photoshop, Illustrator, and After Effects for motion graphics
