Grüns

Director, Retail & Shopper Marketing

Grüns

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $190,000 per year

Job Level

Lead

About the role

  • Own Grüns retail and shopper marketing strategy across retailers
  • Lead annual retail marketing planning, including promotional calendar, launch support, and seasonal activations
  • Own the retail marketing budget end-to-end
  • Build a scalable retail toolkit of in-store assets
  • Strengthen retailer marketing partnerships
  • Lead execution of key retail moments
  • Establish a measurement and learning loop across retail programs
  • Build and scale key growth levers including demos/sampling programs and digital coupon strategy

Requirements

  • 10+ years of experience in shopper marketing, retail marketing, commerce marketing, or brand management within CPG
  • Built omni-channel retailer programs across in-store activation, retail.com, retail media, and national marketing
  • Strong cross-functional leadership across Sales, Brand, Creative, eComm, Analytics, and Finance
  • Owned budgets, forecasted spend, and made ROI-based trade-offs across multiple retailers
  • Deeply understands shopper behavior, merchandising, and retailer marketing ecosystems
  • Led experiential activations, trade shows, and in-person events
  • Can translate measurement outputs into clear action
  • Communicates with executive-level clarity and represents Grüns confidently in retailer-facing conversations
Benefits
  • Competitive total compensation package
  • Competitive equity packages
  • Comprehensive set of benefits designed to support well-being, growth, and balance
  • Generous PTO
  • Free Grüns subscriptions
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
shopper marketingretail marketingcommerce marketingbrand managementomni-channel retailer programsin-store activationretail mediabudget managementROI analysismeasurement and learning
Soft Skills
cross-functional leadershipcommunicationstrategic planningpartnership buildingexecutive-level communicationactionable insightsevent leadershipteam collaborationproblem-solvingadaptability