Grünenthal Group

Global Head of Customer Engagement Strategy, Omni-channel Solutions, CRM Transformation

Grünenthal Group

full-time

Posted on:

Location Type: Office

Location: Aachen • Germany

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Job Level

Lead

Tech Stack

CloudETLOracleSQLVault

About the role

  • Lead the design, execution, and continuous optimisation of Grünenthal’s global omni channel strategy and enterprise engagement ecosystem
  • Shape a unified, future ready operating model that connects field, digital, medical, and market access activities into one seamless customer experience engine
  • Own the global CRM transformation, driving a high complexity, multi country migration programme
  • Architect an integrated ecosystem spanning CRM, marketing automation, content delivery, data platforms, and field enablement tools
  • Oversee global data strategy, ensuring master data integrity, cross system integration, and compliant consent and preference management
  • Build closed loop measurement frameworks that link engagement activities to commercial and medical impact, enabling clear ROI visibility
  • Lead governance structures that balance global standardisation with local agility, eliminating operational friction and technical debt
  • Drive global capability building through maturity models, certification programmes, and communities of practice
  • Serve as the strategic interface for global, regional, and local omni channel and IT stakeholders.
  • Ensure all platforms and processes meet GDPR, GxP, validation, and global data privacy requirements.

Requirements

  • A degree in Business, Information Systems, Engineering, Data Science, or a related field
  • Extensive leadership experience in the pharmaceutical industry
  • Proven track record leading large-scale CRM migrations, omni-channel transformations, and complex vendor ecosystems across multiple regions
  • Deep expertise in Veeva (Vault, Align, CRM, Events, PromoMats) and Salesforce Marketing Cloud
  • Hands-on experience with data modelling, identity resolution, ETL, API-led integrations, and enterprise platforms such as SAP or Oracle
  • Strong command of SQL, BI tools, and analytics frameworks that support predictive insights and KPI-driven decision-making
  • Demonstrated experience implementing CDP and CMP solutions within strict GDPR and global compliance environments
  • Executive presence with the ability to influence senior stakeholders and translate technical complexity into business impact
  • A strategic systems thinker who simplifies architectures and reduces technical debt
  • Mastery of change leadership, Agile methodologies, and organisational adoption at enterprise scale
  • High resilience, analytical rigor, and the ability to lead diverse, high-performing teams in fast-moving environments.
Benefits
  • Mobile Work
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM migrationomni-channel transformationdata modellingidentity resolutionETLAPI-led integrationsSQLBI toolsanalytics frameworksCDP and CMP solutions
Soft Skills
leadershipinfluencestrategic systems thinkingchange leadershipanalytical rigorresilienceteam leadershipcommunicationorganizational adoptionexecutive presence