Global Head of Customer Engagement Strategy, Omni-channel Solutions, CRM Transformation

Grünenthal Group

Lead global omni-channel strategy for enterprise engagement at Grünenthal, a leader in pain management. Drive CRM transformation and build integrated ecosystem across multiple regions.

Posted 4/17/2026full-timeAachen • 🇩🇪 GermanyLeadWebsite

Tech Stack

Tools & technologies

CloudETLOracleSQLVault

About the role

Key responsibilities & impact

Lead the design, execution, and continuous optimisation of Grünenthal’s global omni channel strategy and enterprise engagement ecosystem
Shape a unified, future ready operating model that connects field, digital, medical, and market access activities into one seamless customer experience engine
Own the global CRM transformation, driving a high complexity, multi country migration programme
Architect an integrated ecosystem spanning CRM, marketing automation, content delivery, data platforms, and field enablement tools
Oversee global data strategy, ensuring master data integrity, cross system integration, and compliant consent and preference management
Build closed loop measurement frameworks that link engagement activities to commercial and medical impact, enabling clear ROI visibility
Lead governance structures that balance global standardisation with local agility, eliminating operational friction and technical debt
Drive global capability building through maturity models, certification programmes, and communities of practice
Serve as the strategic interface for global, regional, and local omni channel and IT stakeholders.
Ensure all platforms and processes meet GDPR, GxP, validation, and global data privacy requirements.

Requirements

What you’ll need

A degree in Business, Information Systems, Engineering, Data Science, or a related field
Extensive leadership experience in the pharmaceutical industry
Proven track record leading large-scale CRM migrations, omni-channel transformations, and complex vendor ecosystems across multiple regions
Deep expertise in Veeva (Vault, Align, CRM, Events, PromoMats) and Salesforce Marketing Cloud
Hands-on experience with data modelling, identity resolution, ETL, API-led integrations, and enterprise platforms such as SAP or Oracle
Strong command of SQL, BI tools, and analytics frameworks that support predictive insights and KPI-driven decision-making
Demonstrated experience implementing CDP and CMP solutions within strict GDPR and global compliance environments
Executive presence with the ability to influence senior stakeholders and translate technical complexity into business impact
A strategic systems thinker who simplifies architectures and reduces technical debt
Mastery of change leadership, Agile methodologies, and organisational adoption at enterprise scale
High resilience, analytical rigor, and the ability to lead diverse, high-performing teams in fast-moving environments.

Benefits

Comp & perks

Mobile Work
Professional development opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM migrationomni-channel transformationdata modellingidentity resolutionETLAPI-led integrationsSQLBI toolsanalytics frameworksCDP and CMP solutions

Soft Skills

leadershipinfluencestrategic systems thinkingchange leadershipanalytical rigorresilienceteam leadershipcommunicationorganizational adoptionexecutive presence