GRÄFE UND UNZER VERLAG GmbH

Content Marketing Manager

• Support in developing strategies to expand the international licensing business
• Preparation and organization of appointments for the London Book Fair and the Frankfurt Book Fair
• Analysis and evaluation of licensing potential in the international guidebook/nonfiction market
• Creation of presentations and sales support materials in English
• Assistance in sales meetings – in person at fairs or digital
• Market and trend monitoring to identify new cooperation opportunities in health, nutrition, gardening & nature, and travel
• Contributing to the development of tailored concepts for corporate clients
• Support in client meetings – at fairs or online
• Drafting proposals for collaboration projects (from special and commissioned publications to bespoke content solutions)
• Creative input on full campaigns – from storytelling and sales channels to international marketing

Trainee in Licenses & Content Solutions