Digital Performance Specialist

GP Strategies Corporation

Digital Performance Specialist acting as a consultant for dealers on optimizing digital strategy and performance. Focusing on digital transformation and dealer success within automotive retail.

Posted 6/24/2026full-timeRemote • Missouri • 🇺🇸 United StatesJuniorWebsite

About the role

Key responsibilities & impact

Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.
Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.
Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.
Conduct digital assessments, review KPIs, and develop actionable plans to improve results.
Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.
Lead execution of divisional go-to-market strategies across key digital areas: Websites & digital advertising, Consumer marketing, Lead management, Service optimization, Social media & reputation management, Digital signage and more.

Requirements

What you’ll need

Bachelor’s degree and 1–2 years of experience in digital marketing or advertising.
Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
Strong consulting and relationship-building skills—you know how to become a trusted advisor.
Excellent communication and time management skills in a fast-paced environment.
Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.
Automotive or dealership experience preferred.
Familiarity with Salesforce and performance consulting processes.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingadvertisingSEOSEMCRMdigital retail strategiescustomer acquisitioncustomer retentionKPI reviewwebsite customization

Soft Skills

consultingrelationship-buildingcommunicationtime managementadaptability