Manager, Go-To-Market Analytics

GoTo

Manager for Go-To-Market Analytics at GoTo shaping presence and driving growth. Utilize AI-driven insights for creative campaigns and customer engagement.

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $0 - $114,000 per yearWebsite

Tech Stack

Tools & technologies

GoTableau

About the role

Key responsibilities & impact

Scale the GTM Analytics Engine: Increase the overall capacity and impact of the go-to-market analytics team by setting clear priorities, streamlining workflows, and elevating output quality across reporting, insights, and modeling.
Expand Stakeholder Support & Bandwidth: Improve coverage and responsiveness for Marketing, Sales, and Ops by building scalable dashboards, automating recurring analyses, and ensuring stakeholders have timely, reliable performance insights.
Own Operational Excellence in Analytics: Reliably cover core operational reporting (dashboards, KPI tracking, funnel performance, attribution) to free up senior team members to focus on strategic advising, experimentation design, and forward-looking analysis.
Drive Revenue Through Better Analytics: Strengthen analytics processes, attribution models, and performance measurement frameworks to directly improve marketing efficiency, pipeline productivity, and overall revenue generation.

Requirements

What you’ll need

Strong business and marketing acumen, with a deep understanding of Go-To-Market processes, funnel KPIs (MQLs, opportunities, pipeline), and how marketing performance connects to revenue.
Advanced Excel proficiency (shortcuts, pivot tables, formulas) with the ability to quickly navigate datasets, manage data imports, and interpret different data formats.
Hands-on experience with data visualization tools (PowerBI, Tableau, Looker) and a strong understanding of dimensions, measures, filters, table calculations, LOD expressions, and data blending.
Working knowledge of Touch Analytics (Salesforce CRM reporting, pipeline tracking) and Web Analytics platforms (Google Analytics and/or Adobe Analytics), including acquisition reporting, lead form tracking, and eCommerce metrics.
Proven ability to communicate complex data clearly, influence cross-functional stakeholders, and self-start in learning internal data processes, reporting frameworks, and KPI definitions.

Benefits

Comp & perks

Comprehensive health benefits, life insurance, etc.
Paid holidays, volunteer time off, and quarterly self-care days and no meeting days
Tuition and reading reimbursement programs to support your continuous learning and professional growth
Thrive Global Wellness Program, Confidential Employee Assistance Program (EAP)
Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data visualizationExcelKPI trackingattribution modelsperformance measurementdata analysisdata blendingfunnel performancereporting frameworksmarketing efficiency

Soft Skills

business acumenmarketing acumencommunicationinfluenceself-starterstakeholder managementstrategic advisingproblem-solvingorganizational skillsresponsiveness